SEO Manager
April 27, 2022
Description
• Develop and execute successful SEO strategies • Manage a team of SEO Specialists • Conduct keyword research to guide content teams • Review technical SEO issues and recommend fixes • Optimize website content, landing pages and paid search copy • Direct off-page optimization projects (e.g. link-building) • Collect data and report on traffic, rankings and other SEO aspects • Work with social media and PPC teams to optimize campaigns • Keep abreast of SEO and integrated marketing trends
Requirements
• Proven experience as SEO Manager, SEM Manager or similar role • Knowledge of standard and current SEO practices • Knowledge of HTML/CSS • Experience with SEO reporting • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends) • Excellent communication skills • Strong organizational and leadership skills • Analytical mindset with numerical aptitude • BSc/BA in Marketing, Business or related field
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