Happy Dad Hard Seltzer & Tea
Happy Dad Hard Seltzer & Tea is a beverage company that specializes in crafting hard seltzers and teas that are gluten-free and low in calories. With a refreshing flavor profile and a focus on quality, each product contains 5% alcohol by volume and just 1g of sugar, ensuring a light and enjoyable drinking experience. The company aims to provide customers with simple, straightforward options without artificial flavors or aftertastes.
Sales Strategy Manager - Central
5 days ago
🏄 California – Remote
💵 $125k - $145k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
♟ Business Operations & Strategy
Happy Dad Hard Seltzer & Tea
Happy Dad Hard Seltzer & Tea is a beverage company that specializes in crafting hard seltzers and teas that are gluten-free and low in calories. With a refreshing flavor profile and a focus on quality, each product contains 5% alcohol by volume and just 1g of sugar, ensuring a light and enjoyable drinking experience. The company aims to provide customers with simple, straightforward options without artificial flavors or aftertastes.
📋 Description
• Develop pricing, promotions, and distribution strategies to drive sales • Collaborate with Regional Directors, wholesalers, and retailers to ensure product is stocked, promoted and sold effectively • Collaborate with finance and supply chain teams to ensure product availability • Monitor distributor performance and recommend improvements to boost volume • Analyze sales data to identify trends and growth opportunities • Adjust strategy to improve market share based on data insights • Track competitor activity and industry trends to maintain competitiveness • Align pricing strategies with brand positioning and distributor margins • Develop regional and national promotions to increase consumer engagement • Partner with marketing to execute retail activations • Manage billback validation • Set sales targets and performance benchmarks for teams and distributors • Build relationships with key retail partners • Support field sales teams in executing strategies across markets
🎯 Requirements
• Proficient in extracting, analyzing and interpreting scan data • Experience with depletion systems, VIP preferred • Strong negotiation skills • Expertise in P&L management & budgeting
🏖️ Benefits
• PTO • Health Insurance • Dental Insurance • Vision Insurance • 401(k) Plans
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