H.B. Fuller
Packaging • Personal hygiene and nonwovens • General assembly • Building and construction • Paper converting
Marketing Manager
Yesterday
H.B. Fuller
Packaging • Personal hygiene and nonwovens • General assembly • Building and construction • Paper converting
Description
• The Marketing Manager will have the primary responsibility for the strategic marketing activities supporting select segments within our rigid packaging adhesives business, which is part of our Hygiene, Health, and Consumable (HHC) global business unit. • This position will report to the Global Manager of Product Management and Marketing for Rigid Packaging. • Globally track and define market segments, market share position, key technologies, market trends and competitive activity with input and agreement from the regional team members. • Set the product line segmentation of existing products and clearly define our value proposition. • Work with regional marketing from other regions and directly with sales professionals in Europe and North America to ensure sales professionals are trained and have the right selling tools to clearly articulate the company's value proposition and promote products. • Develop the new product development roadmap and drive toward commercialization of new products that address unmet customer needs. • Build internal relationships with multiple functions (commercial, technical service, R&D, etc.) to gain internal knowledge that can be leveraged to develop strategies and value propositions that differentiate H.B. Fuller. • Segment the market and customer applications/needs/behaviours. • Gather voice of customer (VOC), industry trends, and competitive intelligence. • Gain understanding of customer applications and end markets. • Develop Value Propositions and Economic Value Estimated analysis for promoted products. • Manage product lifecycles. • Develop strong communication campaigns to ensure successful product launches. • Work with technology, product line managers and pricing on strategies to improve the profitability of the business and drive those strategies through to execution with buy-in from commercial leaders. • Manage new product development projects through the stage gate process for top projects globally.
Requirements
• BA/BS degree in business, marketing, engineering, or other related degree required, or 6+ years’ experience in a commercial, technical, marketing or communications type of role in a business or agency environment. • Solid understanding of the markets we serve, products/solutions we offer, and ability to increase knowledge on market conditions, customer applications, and adhesive technologies. • Fluent in English. • Excellent communication skills, specifically writing. • Excellent writing, editing and presentation skills. • Proficient project management skills. • Advanced skills in PowerPoint, Excel, Word. • Can self-manage time and reprioritize tasks based on feedback from stakeholders. • Ability to influence other areas of the company with clear recommendations. • Develops and implement new ideas after seeking out diverse opinions. • Ability to learn how to use marketing tools to create content (ex. Canva, Camtasia).
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