Growth Marketing Lead - Affiliates

February 12

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Headway

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Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

201 - 500 employees

Founded 2019

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

•Develop Headway’s affiliate marketing strategy by identifying potential partners and supporting the growth of the partner pipeline •Work with a dynamic cross-functional team to create new product features and craft the ideal new product experience for new partners •Craft a multi-channel campaign plan for partner acquisition, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation •Leverage customer and data insights to identify opportunities for new segmentation strategies •Monitor and report on campaign performance, making adjustments to outreach efforts based on iterative key learnings. •Track and analyze program performance, and identify opportunities for optimization •Spearhead the launch and expansion of our affiliate efforts nationally with the support of cross functional partners

🎯 Requirements

•4-6+ years experience as a growth marketer or builder/operator in high-growth environments •Empathetic, customer-centric approach that keeps the customer experience at the center •Data-driven, with a love for digging into numbers to derive insights •Thrive in a fast-paced, high-growth startup environment •Excited to own end-to-end initiatives and metrics •Proven track record of setting targets and creating a strategic framework •Experience in working with cross-functional teams and launching new scrappy initiatives •Experience with affiliate programs, B2B, and/or marketplaces a plus

🏖️ Benefits

•Equity Compensation •Medical, Dental, and Vision coverage •HSA / FSA •401K •Work-from-Home Stipend •Therapy Reimbursement •16-week parental leave for eligible employees •Carrot Fertility annual reimbursement and membership •13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st •Flexible PTO •Employee Assistance Program (EAP) •Training and professional development