Email Marketing Manager
May 16
Description
• Craft high-performing email and SMS campaigns that drive acquisition, conversion, and retention. This includes: welcome series, promotions, pre/post webinar series, weekly newsletter, and more • Partner with the Head of Marketing and Director, Brand to develop email content that is visually appealing and effectively drives the goal of the communication • Determine ways to effectively segment our subscriber base and develop personalized campaigns that drive improved engagement and conversion • Partner with external partners on co-branded email to cross sell and/or ancillary products to our shared audiences • Own email marketing reporting, including the analysis of open rate, click-through rates, and conversions • Own an experiment calendar for email and SMS; develop hypothesis, conduct A/B test, and continuously improve our communication strategy • Stay updated on the latest email marketing trends and best practices • Ensure compliance with spam and privacy regulations (e.g., CAN-SPAM, GDPR)
Requirements
• 3+ years of experience in email marketing • Proven track record of developing and implementing successful email marketing campaigns • Strong understanding of email marketing best practices and deliverability • Experience with email marketing automation platforms (e.g., Mailchimp, HubSpot, ActiveCampaign) • Knowledge of HTML and CSS for email template customization and mobile optimization • Proficiency in data analysis and reporting tools • Excellent project management and organizational skills • Strong communication and collaboration skills • Excellent copywriting and editing skills • Experience with webinar marketing and automation • Experience developing and managing co-branded email marketing campaigns • Knowledge of marketing automation workflows and triggers
Benefits
• Opportunity to revolutionize the mental health industry and build both relationships and teams that make a tangible impact on our customers and their patients • An environment that prioritizes your psychological safety always. We empower team members to be relentlessly curious and act with 100% ownership, believing that we can go the extra mile, together • Competitive salary package and benefits, which include flexible PTO, medical coverage, retirement support, and wellness stipends
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