Email Marketing Manager

May 16, 2024

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Heard

Heard is an accounting platform specifically designed for therapist entrepreneurs. The company offers a comprehensive suite of financial management tools, including bookkeeping, tax planning, payroll processing, and business formation services. These services are tailored to help therapists manage their financial affairs, save time on financial record-keeping, maximize their tax savings, and enhance their practice's financial health. Additionally, Heard provides valuable resources such as articles, checklists, and guides to further support therapists in running their businesses effectively. The platform emphasizes ease of use and reliability, offering personalized support to its users.

📋 Description

• Craft high-performing email and SMS campaigns that drive acquisition, conversion, and retention. This includes: welcome series, promotions, pre/post webinar series, weekly newsletter, and more • Partner with the Head of Marketing and Director, Brand to develop email content that is visually appealing and effectively drives the goal of the communication • Determine ways to effectively segment our subscriber base and develop personalized campaigns that drive improved engagement and conversion • Partner with external partners on co-branded email to cross sell and/or ancillary products to our shared audiences • Own email marketing reporting, including the analysis of open rate, click-through rates, and conversions • Own an experiment calendar for email and SMS; develop hypothesis, conduct A/B test, and continuously improve our communication strategy • Stay updated on the latest email marketing trends and best practices • Ensure compliance with spam and privacy regulations (e.g., CAN-SPAM, GDPR)

🎯 Requirements

• 3+ years of experience in email marketing • Proven track record of developing and implementing successful email marketing campaigns • Strong understanding of email marketing best practices and deliverability • Experience with email marketing automation platforms (e.g., Mailchimp, HubSpot, ActiveCampaign) • Knowledge of HTML and CSS for email template customization and mobile optimization • Proficiency in data analysis and reporting tools • Excellent project management and organizational skills • Strong communication and collaboration skills • Excellent copywriting and editing skills • Experience with webinar marketing and automation • Experience developing and managing co-branded email marketing campaigns • Knowledge of marketing automation workflows and triggers

🏖️ Benefits

• Opportunity to revolutionize the mental health industry and build both relationships and teams that make a tangible impact on our customers and their patients • An environment that prioritizes your psychological safety always. We empower team members to be relentlessly curious and act with 100% ownership, believing that we can go the extra mile, together • Competitive salary package and benefits, which include flexible PTO, medical coverage, retirement support, and wellness stipends

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