B2B Content Specialist

September 17

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HomeBuddy

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Online Advertising • Lead Generation • Social Media Advertising • Content Marketing

51 - 200

Description

• Manage Website Content: Oversee and update content on the company website through the CMS, as well as building new pages from available templates; • Coordinate Marketing Initiatives: Collaborate with design and copy teams to execute direct buys and cross promotions, while communicating with partners to align on content distribution strategies & timelines; • Distribute Content Across Platforms: Ensure timely distribution of content through LinkedIn, Facebook, and other marketing platforms to maximize reach and engagement with the target audience; • Support Marketing Collateral: Assist in the development and refinement of marketing collateral, including ebooks, one-pagers, and other promotional materials to support various campaigns. • Handle Client Reviews: Assist in the client interviews & video testimonials creation; • Reporting and Analysis: Constantly analyze content performance metrics, set the benchmarks, and communicate with the data team to continuously refine & improve the reporting to optimize content strategies. • Content Creation: Develop high-quality content from raw materials, including webinars and videos, transforming them into polished assets such as blog posts, social media content, and other digital formats. • Create Educational Materials: Produce ebooks, one-pagers, and other educational content to support marketing efforts and enhance client engagement. • Maintain Content Calendar: Maintain a content calendar to organize production schedules, ensuring that all content is delivered on time and aligns with overall marketing objectives

Requirements

• At least 3 years of content marketing experience; • Proven track record of creating & distributing content and managing the website content through the CMS; • Fluent in English (verbal and written); • Strong negotiation, communication, and relationship-building skills; • Experience with Google Analytics and deep knowledge of content metrics; • Able to show multiple examples of content you created that was highly engaging for your target audience.

Benefits

• Enjoy the freedom to work from anywhere without being tied to one place - while ensuring you are available to our team during the agreed working hours. • Achieve a harmonious work-life balance with a flexible schedule tailored to your local needs, along with paid vacation, sick leave, and local holidays. • Empower yourself with work equipment of your choice partially paid for by HomeBuddy and up-to-date apps and tools to maximize your productivity. • Feel valued and appreciated with an industry-leading compensation package. • Get recognized and rewarded for both outstanding individual efforts leading to extraordinary results and our team success. • Enhance your well-being with our allowance program covering fitness activities and mental health programs. • Learn and expand your knowledge by both working on complex tasks and using paid training opportunities, including courses, events, and conferences.