Email Marketing Specialist
July 5
Description
• Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives • Create and manage subscription workflows for customer retention, reactivation, and churn reduction • Working cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications) • Manage customer loyalty and referral programs • Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows • Maintain marketing calendars for promotions, product launches, and events • Collaborate with and support our omnichannel efforts in retail and on marketplaces • Collaborate with cross-functional teams for cohesive campaign execution • Analyze campaign performance to optimize strategy and execution
Requirements
• 3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line) • Experience managing large subscriber lists and working with digitally native brands • Familiarity with ad spend-driven, direct-response marketing teams • Strong analytical skills and a data-driven approach • Klaviyo, Shopify, and Recharge experience ideal • Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam laws
Benefits
• A dynamic and passionate team environment • Opportunity to work on world-class products and innovative brands • A blend of data-driven and creative approaches to resonate with customers • A global workforce, with team members from nine countries • An energetic and motivated team atmosphere • A commitment to individual growth and expression in a collaborative setting
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