Senior Product Marketing Manager - Customer Storytelling

18 hours ago

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HubSpot

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HubSpot is a comprehensive provider of software solutions aimed at enhancing marketing, sales, and customer service efforts for businesses of all sizes. It offers a free CRM and various Hubs such as Marketing Hub, Sales Hub, Service Hub, and CMS Hub—all designed to streamline operations and foster growth. The company provides free and premium plans, along with a wide array of resources, courses, and integrations through its marketplace to aid businesses in leveraging these tools effectively. HubSpot also partners with service providers to enhance its offerings and serves businesses worldwide, providing support through multiple channels.

inbound marketing • marketing • internet marketing • online marketing • web marketing

1001 - 5000 employees

Founded 2006

☁️ SaaS

🤝 B2B

📋 Description

• Own & Evolve the Customer Storytelling Strategy – Develop a structured, scalable approach to storytelling that aligns with that strengthens HubSpot’s product marketing narratives and supports key business objectives. • Drive Strategic Distribution & GTM Activation – Move quickly and decisively to ensure customer stories are seamlessly integrated into sales enablement, marketing campaigns, and GTM motions—navigating ambiguity with confidence and making informed decisions along the way. • Develop a Thought Leadership Presence – Champion best-in-class customer storytelling practices, mentoring teams and ensuring they are widely adopted across HubSpot. • Experiment & Innovate in Storytelling Formats – Push beyond traditional case studies, leveraging interactive content, AI-driven insights, and customer-led storytelling initiatives. • Leverage AI to Enhance Storytelling – Explore how AI can improve the efficiency, personalization, and impact of customer storytelling, from content creation to distribution.

🎯 Requirements

• Have 5+ years of experience, including 3+ in product marketing, with expertise in positioning, messaging, and GTM strategy. • Excel in GTM execution, strategically positioning and packaging content for impact across marketing, sales, and brand channels. • Understand B2B tech sales, marketing, and the role of customer stories in the buyer journey. • Operate strategically while executing—equally comfortable defining a storytelling vision and bringing it to life. • Have a bias for action, navigating ambiguity with confidence and making informed decisions quickly. • Embrace a growth mindset, seeking out learning opportunities and valuing giving/receiving feedback to improve and innovate. • Leverage AI to drive innovation, efficiency, and impact. • Push beyond traditional case studies, using creative formats to enhance engagement. • Track performance and continuously refine their approach for maximum effectiveness. • Are passionate about mentorship, fostering growth and collaboration within teams.

🏖️ Benefits

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.