CRO Specialist - E-Commerce
3 hours ago
Description
• Apex is a growing agency focused on Conversion Rate Optimization (CRO), aimed at boosting client sales without increasing ad budgets. • The Conversion Rate Optimization Expert is responsible for enhancing the performance of our clients’ websites by implementing data-driven strategies that maximize their conversion rates. • You will collaborate closely with copywriters, designers, web developers, and other team members. • Your responsibilities will include developing Conversion Rate Optimization (CRO) strategies for our clients, auditing their websites to identify optimization opportunities, running A/B and multivariate tests to determine the changes needed, and working with our internal teams to execute, monitor, and further improve the results of the optimizations implemented. • The responsibilities of our Conversion Rate Optimization Expert include collaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points. • The Conversion Rate Optimization Expert position includes committing to the following: Full-time commitment while overlapping with our standard office hours (10:00 AM to 6:00 PM UK time).
Requirements
• A minimum of 3 years of experience in the CRO field • Proven experience in a similar CRO role, specifically within the e-commerce industry • A proven track record of improving conversion rates for e-commerce clients • Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com as well as excellent data analysis skills to provide actionable insights to our clients • A strong understanding of UX/UI principles and how they affect conversion rates • A demonstrated ability to run A/B and multivariate tests from start to finish • Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user’s experience • Being familiar with heatmaps, session recordings, and user feedback tools • Strong communication skills for effectively presenting test results and recommendations to the team and the clients (direct client communication will not be a requirement of the role, at least not as originally intended) • A proactive attitude with a strong focus on delivering high-quality results • Being able to work independently and as part of a cross-functional team • Being able to handle multiple projects and deadlines simultaneously • An excellent attention to detail and a commitment to producing high-quality work • Strong problem-solving skills and a proactive approach to finding solutions • Familiarity with working autonomously and managing your own time independently and effectively • Must have a stable internet connection and a laptop or PC • Excellent verbal and written communication skills in English (You must be fluent in English, although English doesn't have to be your native language) • Being open to receiving feedback and constructive criticism and improving on it • Must be available and responsive during our office hours (10:00 AM to 6:00 PM UK time) • Must be able to consistently work full-time
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