CRO Specialist - E-Commerce
November 5
Description
• Company Introduction: • Apex is a growing agency focused on Conversion Rate Optimization (CRO) to boost client sales. • We work with top e-commerce brands to enhance their websites using data-driven strategies. • The role involves enhancing clients’ website performance through data-driven CRO strategies. • Responsibilities include analyzing user behavior, identifying optimization opportunities, and implementing changes. • Collaborate with copywriters, designers, and web developers. • Develop and implement tailored CRO strategies, perform brand audits, conduct user behavior analysis. • Design, execute, and manage A/B tests, optimizing landing pages and checkout flows. • Monitor and report on CRO initiatives, providing actionable insights for improvement. • Stay updated with the latest CRO trends and tools, maintaining documentation of projects. • Assist in developing CRO case studies for marketing purposes. • The role plays an important part in driving measurable growth for clients.
Requirements
• A minimum of 3 years of experience in the CRO field • Proven experience in a similar CRO role, specifically within the e-commerce industry • A proven track record of improving conversion rates for e-commerce clients • Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com as well as excellent data analysis skills to provide actionable insights to our clients • A strong understanding of UX/UI principles and how they affect conversion rates • A demonstrated ability to run A/B and multivariate tests from start to finish • Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user’s experience • Being familiar with heatmaps, session recordings, and user feedback tools • Strong communication skills for effectively presenting test results and recommendations to the team and the clients (direct client communication will not be a requirement of the role, at least not as originally intended) • A proactive attitude with a strong focus on delivering high-quality results • Being able to work independently and as part of a cross-functional team • Being able to handle multiple projects and deadlines simultaneously • An excellent attention to detail and a commitment to producing high-quality work • Strong problem-solving skills and a proactive approach to finding solutions • Familiarity with working autonomously and managing your own time independently and effectively • Must have a stable internet connection and a laptop or PC • Excellent verbal and written communication skills in English (You must be fluent in English, although English doesn't have to be your native language) • Being open to receiving feedback and constructive criticism and improving on it • Must be available and responsive during our office hours (10:00 AM to 6:00 PM UK time) • Must be able to consistently work full-time
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