Lead Generation Expert
October 24
Description
• Welcome to Hustler Marketing! We’re a global eCommerce marketing agency with around 60 team members worldwide. • As a Klaviyo Elite partner and Yotpo Award winner for Best Retainer Agency in Europe, we specialize in email, SMS, and UGC marketing. • The Lead Generation Expert at Hustler Marketing will have to manage and oversee our inbound and outbound lead generation channels. • Your primary goal will be to bring in qualified leads, measured by booked calls for our key services. • You will be responsible for optimizing and suggesting new lead generation strategies while working closely with our Marketing and Sales departments. • Reliably providing our agency with qualified leads (calls), while doing what is necessary to make sure our in- and outbound channels stay optimized and relevant. • Manage and optimize Lead Generation channels across multiple platforms, both inbound and outbound. • Collaborate with the Sales and Marketing departments to align Lead Generation efforts with broader business goals. • Suggest and implement new lead generation strategies (independence is welcome as long as results are there). • Oversee the budget for lead generation channels, ensuring efficient use of resources. • Report directly to the CEO and maintain a close working relationship with the Sales Manager. • Continuously monitor the quality of leads and adjust strategies as needed to ensure high-quality results. • Generate leads specifically for eCommerce stores for our core services (Email, SMS marketing, and UGC ads), as well as SAAS companies for CRM Optimization and agencies for Recruitment as a Service. • Manage opening new lead generation channels for other services we might develop in the future. • Maintain autonomy in your role while making sure targets and KPIs are met.
Requirements
• To succeed in this role, you need to be highly proactive and comfortable driving the success of our lead generation efforts with autonomy. • Strong communication and collaboration skills are essential, as you will work closely with internal teams and external partners. • Your ability to identify opportunities, address challenges, and optimize lead generation strategies will be key to ensuring a consistent flow of qualified leads. • A structured and organized approach to managing the entire lead generation process, including budget oversight and performance monitoring, will be crucial for achieving success. • The ideal person for this role is analytical, resourceful, results-driven, and passionate about lead generation and sales growth. • Availability and consistency are important to us, so our Lead Generation Expert should demonstrate reliability in workload commitments and work hours. • 3-5 years of experience in B2B lead generation, in an agency setting. • Strong experience in lead generation for agencies with main leads being eCommerce stores and SAAS companies (non-negotiable). • Proven track record of generating high-quality leads and booked calls. • Expertise in utilizing multiple lead generation channels, including but not limited to Cold Email, LinkedIn, SEO, Google Ads, and Social Media (Meta Ads, etc). • Ability to manage and optimize lead generation budgets. • Excellent communication skills and ability to collaborate with Sales and Marketing teams. • Ability to work independently and proactively suggest new strategies for lead generation. • Strong focus on the main target of the position (to generate qualified leads).
Benefits
• If you make it through the recruitment process and are selected as our Lead Generation Expert, you’ll have the opportunity to drive and optimize our lead generation strategy while being supported by a well-established and highly connected marketing agency. • With 7 years of experience in eCommerce and digital marketing, we will provide you with all the resources (copy, design, case studies, budget) needed to succeed in this role. • In addition to a stable and fixed salary from day one, you’ll also benefit from a performance-based bonus structure tied to the number of qualified leads you generate, offering substantial upside potential. • You will also work closely with our CEO and Directors, getting valuable insights into the mechanics of running a successful agency. • All of this while working remotely, alongside professional, motivated, and like-minded colleagues and having the freedom to role craft and work as autonomously as needed (given the targets are met).
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