Digital Marketing Manager
4 days ago
Description
• Manage brand campaigns that drive awareness, engagement, and customer loyalty. • Lead the planning, execution, and optimization of integrated marketing campaigns that align with brand objectives and KPIs. • Conduct A/B testing to optimize ads, messaging, and landing pages, continuously iterating and refining strategies based on results. • Oversee digital marketing efforts across channels such as social media, SEO/SEM, Google Ads, Facebook Ads, and more. • Implement SEO strategies to improve organic search rankings and visibility. • Stay updated on industry trends and algorithm changes to optimize SEM efforts. • Utilize Google Analytics and other tools to track and report on campaign performance, optimizing strategies to enhance ROI. • Work with external partners to maximize campaign reach and effectiveness. • Ensure consistency in brand messaging across all platforms and materials, maintaining a cohesive brand identity. • Manage the marketing budget efficiently to ensure maximum ROI while staying within budget constraints. • Adjust campaign strategies as necessary to remain within budget and achieve business goals.
Requirements
• Minimum 1 year of experience working for western company and marketing market (e.g. European and US), Indonesian only experience is not needed. • Perfect English skills for communicating effectively in the international market. • Expertise in using digital marketing platforms such as Google Analytics, Google Ads, Facebook Business Manager, and social media ad platforms (Instagram, Facebook, TikTok, etc.). • Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or relevant certifications would be an advantage. • Proven experience in a Marketing leadership role, with a deep understanding of landing page optimization and effective advertising strategies. • Proven track record of executing successful marketing campaigns that drive customer acquisition and engagement. • A creative mindset with strong strategic thinking abilities, able to develop innovative and effective marketing solutions. • Exceptional communication and interpersonal skills, with the ability to collaborate efficiently with internal teams and external partners. • Strong analytical skills, capable of interpreting data and turning insights into actionable marketing strategies. • Experience in A/B testing, conversion rate optimization (CRO), and using marketing automation tools. • Solid understanding of SEO best practices and experience in implementing strategies to improve organic search rankings.
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