Vice President - Demand Generation

March 26

☕ Washington – Remote

Although this job is listed in Washington, this company may be open to hiring remote in other states.

💵 $260k - $340k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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iCert Global

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iCert Global is a professional certification training provider that offers a wide array of courses across various domains, including project management, business analysis, IT service management, agile and scrum strategies, quality management, cloud technology, and cybersecurity. The company provides instructor-led online classes, e-learning options, and corporate training programs designed to empower individuals and enterprises. Through globally recognized certification courses, iCert Global aims to help learners advance their careers and stay competitive in a fast-evolving job market.

ITIL • PMP • Scrum & Agile • CMMI • Six Sigma

51 - 200 employees

📚 Education

☁️ SaaS

🤝 B2B

📋 Description

• As Vice President of Demand Generation, responsible for developing, executing, and scaling strategic demand generation programs focused on driving measurable pipeline growth and revenue impact. • Collaborate with sales leadership, marketing teams, and sales development representatives. • Requires strong analytical capabilities and a deep understanding of marketing funnel metrics. • Extensive experience targeting executive-level (C-suite) decision-makers across multiple industries.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred. • Minimum 12-15 years of progressive marketing experience, with at least 5-7 years in leadership roles specifically in Demand Generation within the B2B SaaS or enterprise software industry. • Demonstrated success in leading demand generation strategies, particularly in targeting enterprise-level, C-suite decision-makers. • Proven experience designing, implementing, and scaling ABM programs and working closely with Sales and SDR teams. • Experience in leveraging strategic partnerships, particularly GSI relationships, within demand generation and ABM strategies to drive pipeline growth. • Expert-level proficiency in marketing analytics and ROI measurement, including a thorough understanding of marketing funnel metrics. • Strong knowledge and hands-on experience with marketing automation platforms and CRM systems. • Deep expertise in paid marketing strategies, including paid search, social, programmatic, and display advertising, with the ability to optimize audience targeting through data-driven insights. • Ability to effectively manage multiple campaigns simultaneously in a fast-paced, high-growth environment. • Outstanding leadership, communication, and interpersonal skills; adept at influencing and aligning cross-functional stakeholders. • Strategic thinker with a data-driven mindset and a proven track record of achieving pipeline and revenue targets.

🏖️ Benefits

• Robust medical (physical & mental vision and dental benefits • Employee assistance program (EAP) • Equity (RSUs) and shared ownership in the company • Generous 401K match • Flexible work environment • Paid maternity and paternity leave • Generous holiday and PTO program • CaaS (coaching as a service) • Annual personal development allowance • 7 Days for Humanity – 7 paid volunteer days annually • Global and regional DEIB steering committees, employee resource groups (ERGs) • Global DEIB training programs and guest speakers throughout the year