IDC
IDC is a leading global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. The company specializes in research and data analytics, helping organizations make informed decisions about technology investments and market strategies across various sectors. With an extensive range of insights and data-driven approaches, IDC empowers businesses to navigate the complexities of the ever-evolving technology landscape.
ICT Market Research • Consulting • Go to Market Services • Industry Events • Data
1001 - 5000 employees
Field Marketing and ABM Manager - North America
March 21
IDC
IDC is a leading global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. The company specializes in research and data analytics, helping organizations make informed decisions about technology investments and market strategies across various sectors. With an extensive range of insights and data-driven approaches, IDC empowers businesses to navigate the complexities of the ever-evolving technology landscape.
ICT Market Research • Consulting • Go to Market Services • Industry Events • Data
1001 - 5000 employees
📋 Description
• Develop and execute field marketing strategies that support IDC’s business objectives. • Design and manage ABM campaigns across multiple channels. • Collaborate closely with sales teams. • Leverage data and insights to build audience segmentation. • Plan and execute field marketing events, webinars, and in-person engagements. • Measure and analyze campaign performance.
🎯 Requirements
• Bachelor's degree in Marketing, Communications, Business or a related field. • Minimum of 5 years of experience in a B2B field marketing role, preferably in technology. • Proven experience managing ABM programs and campaigns. • Strong collaboration skills. • Excellent project management skills. • Experience with CRM and Marketing Automation tools. • Knowledge or use of Salesforce, Marketo, 6sense or Demandbase is a plus. • Analytical mindset with a data-driven approach. • Strong written and verbal communication skills. • Ability to travel if needed.
🏖️ Benefits
• Equal Opportunity Employer • Fair and equitable pay practices
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