IDC is a leading global provider of market intelligence and advisory services, specializing in the technology sector. They offer comprehensive research, data analytics, custom solutions, and strategic consulting to help businesses make informed decisions and stay competitive in rapidly evolving markets. With a team of over 1,000 expert analysts, IDC delivers valuable insights on various technology trends and market dynamics across multiple regions.
ICT Market Research • Consulting • Go to Market Services • Industry Events • Data
3 days ago
IDC is a leading global provider of market intelligence and advisory services, specializing in the technology sector. They offer comprehensive research, data analytics, custom solutions, and strategic consulting to help businesses make informed decisions and stay competitive in rapidly evolving markets. With a team of over 1,000 expert analysts, IDC delivers valuable insights on various technology trends and market dynamics across multiple regions.
ICT Market Research • Consulting • Go to Market Services • Industry Events • Data
• Oversee the successful execution of marketing programs in marketing automation and email platforms (Marketo). • Collaborate with global marketing teams to bring their programs to life. • Refine program frameworks to ensure optimized campaign execution. • Build, execute technical QA, and monitor/report on programs delivered to stakeholders. • Assist in relevant platform and segmentation enhancements to drive performance improvements.
• Minimum 2-3 years of digital marketing experience in a B2B environment. • Minimum 2 years of hands-on experience with Marketo. • Marketo certification preferred. • Experience with project management tools (such as Monday.com) and resource management required. • Experience with Adestra and Salesforce preferred. • Familiarity with UTM strategy and experience with Google Analytics (GA4) preferred. • Excellent interpersonal skills with ability to understand project/program requirements and translate to deliverables. • Excellent organizational skills with the ability to prioritize tasks and manage time. • Excellent analytical and problem-solving skills. • Exemplary oral and written communication skills, including ability to concisely present project deliverables and outcomes.
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