Senior Product Marketing Manager

June 18

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iDeals

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We help professionals to collaborate over sensitive data and run critical business transactions, such as M&A, smoothly.

Virtual Data Rooms • Capital Markets (IPOs • ECM & DCM) • Online Due Diligence • Mergers & Acquisitions (M&A)

201 - 500

Description

• Conduct qualitative research to understand customer needs and translate findings into actionable insights • Perform market research to identify opportunities, trends, customer needs, and competitive landscape • Create messaging and collaborate with copywriters to produce high-quality content, as well as guide designers in creating visual assets • Develop strategies for launching new products & features and manage the launch process, ensuring successful execution • Utilize knowledge of product development roadmaps and team objectives to lead existing customer communication strategies • Understand various marketing channels to optimize channel mix. Analyze channel performance data and make data-driven recommendations • Plan and manage ad-hoc and triggered marketing campaigns and utilize CRM platforms for campaign planning and execution • Measure and interpret data related to OKRs, funnel, and lifecycle performance. Recommend improvements based on data-driven insights • Leverage existing customer base to attract and convert new business opportunities, as well as develop referral mechanisms and identify key moments for engagement • Collaborate with performance marketing teams to ensure website cohesion • Create and update target personas based on research and contribute to the creation of Ideal Customer Profile (ICP) profiles

Requirements

• 5+ years of experience in B2B product marketing management, preferably in tech or SaaS • Exceptional research, communication, and project management skills • Proficiency in marketing analytics tools • Familiarity with CRM platforms and marketing automation tools • Focus on product improvement & development with a data-driven mindset • Strong understanding of psychological and influence principles in marketing • Ability to collaborate effectively with cross-functional teams • Website management and user experience design knowledge is a plus • Bachelor's degree in Marketing, Business, or a related field (MBA is a plus) • Fluency in English at a native level

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service