Performance Marketing Manager

October 16, 2024

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IDEANEST

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IDEANEST is a full-service business consulting firm that specializes in providing exceptional business development programs, intelligent marketing strategies, and effective advertising services. With over 15 years of experience, IDEANEST aims to help organizations realize their full potential by designing strategic plans that work through various market situations. Their services include studying market behavior, analyzing business positions and competition, planning market penetration strategies, and achieving key performance indicators to ensure success.

Business solutions • Marketing strategy • Business development • Market research • Strategic Planning

11 - 50 employees

🤝 B2B

📋 Description

• This is a remote position. • As a Digital Performance Marketing Lead, you’ll be responsible for crafting and executing high-impact digital marketing campaigns that engage and convert. • You will oversee a variety of digital channels, from programmatic advertising to Google Ads, while leveraging deep data insights to optimize performance across multiple platforms. • In this role, your expertise will fuel measurable business growth through strategic ad placements, audience targeting, and continuous campaign refinement. • Your Day Might Include: Designing and managing programmatic ad campaigns across different platforms. • Creating and refining social media advertising strategies to maximize engagement and conversions. • Managing and optimizing Google Ads (Search, Display) to improve user acquisition rates. • Implementing SEO and ASO best practices to enhance visibility and performance for both web and app store pages. • Developing email marketing campaigns that nurture leads, boost engagement, and drive conversions. • Integrating deep links using tools like Adjust and aligning campaigns with our CleverTap analytics platform. • Analyzing campaign data and translating insights into actionable strategies for continuous improvement. • Collaborating with the team to produce reports that measure success and inform future campaigns.

🎯 Requirements

• Proven experience in digital marketing, specifically in programmatic advertising, social media, and Google Ads. • A strong understanding of SEO, ASO, and best practices for optimizing websites and app store listings. • Hands-on experience with email marketing platforms and CRM systems. • Familiarity with Adjust, CleverTap, or similar analytics platforms for tracking and optimizing user behavior. • Analytical mindset with the ability to interpret data and make informed decisions. • Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously. • Creativity, adaptability, and a results-driven approach to digital marketing.