Digital Marketing Specialist

6 days ago

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IDMWORKS

WebsiteLinkedInAll Job Openings

User Lifecycle Management • Enterprise / Desktop Single SignOn • Web Access Management & Federation • Role Lifecycle Management (RBAC) • Identity Management Consulting

51 - 200

💰 Private Equity Round on 2016-02

Description

• IDMWORKS is an award-winning identity and access management (IAM) solutions firm serving various sectors since 2004. • The Digital Marketing Specialist is responsible for planning, executing, and monitoring digital marketing campaigns. • This role requires a deep understanding of digital marketing channels and analytics, account-based marketing, and sales cycles. • Success requires a strategic mindset, gritty execution, and a data-driven approach to drive digital growth for the company.

Requirements

• Prior experience as a Digital Marketing Specialist or a similar role. • Bachelor's degree in Marketing, Business, Entrepreneurship or related industry experience. • Proven experience in B2B services marketing. • Possesses entrepreneurial grit and brings energy to the role and department. • Strong organizational skills with the ability to work in a fast-paced marketing and sales environment. • Ability to use AI effectively for marketing purposes. • Experience integrating AI into processes is a big plus. • IAM industry experience is an asset, otherwise has a strong inclination to learn. • Proven ability to manage a pipeline of multiple projects, priorities and deadlines. • In-depth knowledge of various social media platforms such as LinkedIn and Instagram. • Deep understanding of digital advertising operations on Search and Social. • Experience understanding of SEO best practices. • Proficiency in managing and reporting KPIs. • Proficiency in developing sales and marketing pitch materials with the help of creative. • Demonstrated experience using analytical skills to interpret data and make data-driven decisions. • Proficiency in using platforms such as / similar to GA4, Salesforce, Account Engagement, ZoomInfo, Outreach • Excellent written and verbal communication skills, and is open to feedback and growth. • Creative thinking and problem-solving abilities • Collaborative and works well in a team environment and as an individual contributor • Stays up-to-date with the latest digital marketing trends and technologies and best practices to enhance strategies. • Self-motivated and can self-manage in a fully-remote environment.