Manager - Digital Experience
October 7
Description
• Lead and mentor multiple direct reports within the AMR Regional Marketing team. • Oversee and implement digital aspects of regional marketing campaigns. • Collaborate closely with Program Managers, Product Marketing, and Customer Segment Marketing. • Serve as the primary point of contact for digital marketing excellence in the region. • Utilize metrics to optimize programs and campaigns and communicate achievements to stakeholders. • Integrate digital elements into events and ensure campaigns align with internal agency governance for metrics measurement.
Requirements
• Previous people management and mentoring experience required. • Excellent communications (written/verbal) and interpersonal skills required. • Significant marketing communications experience in a highly matrixed corporate marketing department required. • Previous experience in email marketing, lead generation, online content development, and audience targeting required. • Experience with marketing automation platforms such as Pardot, Marketo, or Salesforce Marketing Cloud preferred. • Experience in CRM platforms such as Salesforce preferred. • Experience with paid search platforms (Google Ads) and self-serve, social buying platforms preferred (Facebook Ads Manager, Twitter, LinkedIn, YouTube, etc.). • Working knowledge of project management tools and processes (QUIP, Workfront or similar). • Expertise in Word, Excel, PowerPoint, required. • Experience building/using data visualization and dashboards in Tableau or Salesforce preferred.
Benefits
• access to genomics sequencing • family planning • health/dental/vision • retirement benefits • paid time off
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