Regional Marketing Specialist

January 31

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INFUSE

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INFUSE is a global leader in B2B demand generation, specializing in providing high-quality leads for sales and marketing efforts. The company utilizes an omnichannel approach to identify, qualify, and produce actionable engagement with a focus on first-party data. INFUSE is known for its high-touch service and ability to optimize demand programs, delivering impressive results for clients looking to enhance their demand strategies and ROI. Based in Boca Raton, FL, INFUSE serves a tech-centric audience while spanning multiple industries through precision targeting and personalized solutions.

B2B Demand Generation • B2B Lead Generation • Content Syndication • Content Marketing • Account-Based Demand Generation

1001 - 5000 employees

🤝 B2B

☁️ SaaS

📋 Description

• Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets. • Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages. • Envision and execute omnichannel campaigns, crafting your own compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bring innovative ideas to the table to propose new ways to engage target audiences. • Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement. • Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively. • Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes. • Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas. • Coordinate direct mail campaigns for local holidays and maintain the regional event calendar. • Attend, support, and measure the success of trade shows, conferences, and smaller events.

🎯 Requirements

• 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices. • Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions. • Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects. • A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives. • Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies. • Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.