Performance Marketing Director

March 12

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inMusic

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inMusic is a family of leading music technology and consumer electronics brands that focuses on innovation and collaboration to meet the dynamic demands of its customers. The company offers advancements in engineering, design, and technology across various sectors including DJ equipment, music production, pro audio, musical instruments, and consumer electronics. With a commitment to providing the latest performance and production technologies, inMusic supports musicians and audio professionals with a wide range of innovative hardware and software solutions.

Music Equipment • DJ • Audio • Video • Gaming

501 - 1000 employees

Founded 1991

📋 Description

•The Performance Marketing Director is responsible for overseeing the execution and optimization of all marketing outputs across inMusic’s portfolio of music technology hardware and software brands. •Reporting to the Chief Commercial Officer, this role ensures that marketing investments and team resources are efficiently allocated to drive commercial growth, audience expansion, and sustained demand generation. •This position leads a multidisciplinary marketing execution team across digital marketing, demand generation, social media, email marketing, communications, and partner marketing. •This role will collaborate closely with the Brand and Insights, Creative, and Commercial Operations teams to ensure all activities are aligned with brand objectives, executed at the highest quality, and optimized for impact. •The Performance Marketing Director ensures flawless execution, optimization, and ROI-driven performance across all customer-facing marketing channels.

🎯 Requirements

•Commercially-driven marketer with deep expertise in performance marketing execution, digital media, CRM, and demand generation. •Highly analytical and optimization-focused, capable of leveraging data insights to refine and improve marketing outputs. •Operationally strong leader, with experience in building scalable, efficient, and high-performing marketing execution models. •Detail-oriented project manager, capable of overseeing multiple simultaneous marketing outputs while maintaining quality and performance. •Strong leadership and team-building skills, with experience managing large, multidisciplinary marketing execution teams. •Agile and adaptable, capable of optimizing marketing execution based on real-time performance data and evolving market conditions. •8+ years of experience in performance marketing, demand generation, or digital marketing execution roles, preferably within music technology, consumer electronics, or software industries. •5+ years of leadership experience, managing teams across digital, paid media, CRM, social, and partner marketing. •Deep expertise in digital marketing tools and platforms, including Google Ads, Meta Ads, DSPs, CRM/marketing automation, and analytics. •Proven experience in scaling global marketing execution teams and optimizing marketing operations for efficiency and impact. •Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent work experience.

🏖️ Benefits

•Generous annual leave entitlement •Private Healthcare/dental/optical •Enhanced pension scheme •Employee Assistance Programme •Cycle To Work Scheme •Remote / Hybrid working options available •Staff discount on products sold by inMusic (for personal use only) •£1,000 annual allowance for training and development •Sick pay