Marketing Specialist - Mobile Application Marketing

2 hours ago

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Software Engineering • Tailored Software Development • Machine Learning • QA • R&D

501 - 1000

Description

• Our partner is an agile startup in Board Games and Travel Mobile Applications. • We are seeking a proactive and results-driven Marketing Specialist to champion our mobile application marketing. • This role is ideal for a marketer with both strategic vision and hands-on skills, ready to build user acquisition, engagement, and retention strategies from the ground up. • With a startup mindset and a focus on maximizing limited resources, you'll take ownership of driving growth through targeted ad campaigns, collaborations, and creative, lightweight marketing tactics.

Requirements

• 3+ years of experience in digital marketing, ideally with a focus on mobile app marketing and user acquisition for a startup or agile environment. • Proficiency with in-app advertising platforms such as Google AdMob, Unity Ads, or Facebook Audience Network. • Hands-on experience in App Store Optimization (ASO) and familiarity with SEO strategies for organic growth. • Strong content creation skills, including copywriting, basic graphic design, and video editing, to develop ad creatives and promotional materials. • Familiarity with analytics tools and experience analyzing campaign performance and user behavior to make data-driven decisions. • Knowledge of social media marketing and experience with platform-specific features like location-based ad targeting on Facebook and Instagram. Nice-to-Have: • Previous experience with Board Games and Travel Mobile Applications. • Familiarity with email marketing for retention or referral programs.