inSegment
inSegment is an award-winning digital marketing agency specializing in business intelligence, creative services, website development, and lead generation. They focus on helping businesses grow by optimizing conversion rates, increasing online visibility, and creating engaging content across multiple platforms. Through strategic A/B testing, SEO optimization, paid advertising, and social media marketing, inSegment empowers brands to improve their digital presence and KPIs. Their services cater across various industries, such as financial, corporate, retail & eCommerce, technology, and more.
SEM • SEO • Demand Generation • Lead Generation • Paid Search
SEO Specialist
November 7, 2024
inSegment
inSegment is an award-winning digital marketing agency specializing in business intelligence, creative services, website development, and lead generation. They focus on helping businesses grow by optimizing conversion rates, increasing online visibility, and creating engaging content across multiple platforms. Through strategic A/B testing, SEO optimization, paid advertising, and social media marketing, inSegment empowers brands to improve their digital presence and KPIs. Their services cater across various industries, such as financial, corporate, retail & eCommerce, technology, and more.
SEM • SEO • Demand Generation • Lead Generation • Paid Search
📋 Description
• Coordinate SEO efforts including onsite and offsite optimization • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific • Develop and implement link building campaigns • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies • Communication to team and management on project development, timelines, and results • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
🎯 Requirements
• Prior experience in SEO (5+ years) • Bachelor's Degree preferred • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) • Experience working with CMS environments • Knowledge of HTML/CSS and website administration • High-level proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools preferred • Ability to create easy-to-read reports relaying complex data sets • Comfortable with data, must possess an analytical mindset • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere • Ability to clearly and effectively articulate thoughts and points • High levels of integrity, autonomy, and self-motivation • Excellent analytical, organizational, project management, and time management skills
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