SEO Specialist
November 7
Description
• Coordinate SEO efforts including onsite and offsite optimization • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific • Develop and implement link building campaigns • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies • Communication to team and management on project development, timelines, and results • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Requirements
• Prior experience in SEO (5+ years) • Bachelor's Degree preferred • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) • Experience working with CMS environments • Knowledge of HTML/CSS and website administration • High-level proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools preferred • Ability to create easy-to-read reports relaying complex data sets • Comfortable with data, must possess an analytical mindset • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere • Ability to clearly and effectively articulate thoughts and points • High levels of integrity, autonomy, and self-motivation • Excellent analytical, organizational, project management, and time management skills
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