Insider.
Insider is a leading AI-native omnichannel experience and customer engagement platform that offers advanced marketing solutions to empower marketing teams worldwide. The company focuses on delivering personalized, data-driven customer experiences across a wide range of channels, such as web, email, WhatsApp, SMS, and more. By utilizing artificial intelligence and machine learning, Insider helps brands optimize customer acquisition, engagement, and retention, driving significant increases in conversion rates and return on investment. Trusted by over 1,200 brands internationally, Insider continuously innovates its platform to include capabilities like behavioral analytics, journey orchestration, and predictive marketing.
Online Marketing • Predictive Analytics • Web Personalization • E-commerce • Mobile Platforms
Senior Content Writer
June 13, 2024
Insider.
Insider is a leading AI-native omnichannel experience and customer engagement platform that offers advanced marketing solutions to empower marketing teams worldwide. The company focuses on delivering personalized, data-driven customer experiences across a wide range of channels, such as web, email, WhatsApp, SMS, and more. By utilizing artificial intelligence and machine learning, Insider helps brands optimize customer acquisition, engagement, and retention, driving significant increases in conversion rates and return on investment. Trusted by over 1,200 brands internationally, Insider continuously innovates its platform to include capabilities like behavioral analytics, journey orchestration, and predictive marketing.
Online Marketing • Predictive Analytics • Web Personalization • E-commerce • Mobile Platforms
📋 Description
• Insider is looking for a Senior B2B Marketing Writer. • This is a remote position with the preferred candidate residing in the Eastern, Central time zones. • The Senior B2B Marketing Writer will create audience-centric, data-driven, marketing and sales enablement content that engages audiences and drives results. • Reporting to the VP of Content Marketing, the Marketing Writer will create clear and compelling content aligned with messaging frameworks and channel strategies to capture the value of the Insider platform and the transformational impact it has on brands and customers worldwide.
🎯 Requirements
• Bachelor’s degree, preferably in journalism, communications, English or related field or equivalent experience. • Minimum of three years professional experience required in developing marketing and sales content effective at driving awareness and generating leads • Exhibits an understanding of content creation in the B2B Martech space • Experience applying content strategy, channel strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead generation and lead nurturing. • Demonstrated ability to self-manage work, prioritizing and quickly flexing to create, adapt and optimize a collection of high-quality content for primarily digital consumption for various audiences, purposes, and media • Experience with SEO strategy and application to content development • Strong written communication skills adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing • Able to distil verbose or technical content into a concise message • Exhibits consistent quality control in work • Experience with web publishing, content marketing platforms, and content management systems, such as WordPress
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