Director of Corporate Marketing Communications

February 12

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INSIGHTEC

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INSIGHTEC is a company pioneering the use of incisionless focused ultrasound technology to treat neurological disorders such as Essential Tremor and Tremor-Dominant Parkinson’s Disease. Their Exablate Neuro platform allows for precision treatment that is incision-free, guided by MRI and offers real-time safety monitoring, often with immediate results and minimal risks. By targeting specific areas of the brain with acoustic energy, they provide a non-invasive alternative to traditional neurosurgery, promoting life-changing transformations for patients all over the world. INSIGHTEC is committed to advancing healthcare innovation and improving patient care through this transformative technology.

Medical devices • MRgFUS • Focused ultrasound

201 - 500 employees

💊 Pharmaceuticals

🔬 Science

💰 $100M Debt Financing on 2022-08

📋 Description

• Reporting to the Global Vice President of Marketing, this role will be responsible for leading and executing integrated communication strategies consistent with Insightec’s desired brand image and positioning. • Ensure articulation and consistency of Insightec’s desired brand image and positioning both internally and externally. • Develop the corporate communication strategy including definition of tactics through traditional channels, advertising and social media. • Responsible for editorial direction, content calendar management, writing and design of all corporate marketing materials. • Manage press release development, earned media opportunities, thought leadership and the public relations agency. • Direct external agencies contracted for the writing, design and production of corporate marketing materials. • Manage and maintain corporate website. • Owns the strategic planning and execution of trade show presence, industry events and large company-sponsored meetings. • Contribute to internal communications programs as needed. • Develop yearly budget and ensure that all marketing communications expenditures stay within the approved budget. • Coordinate with Regulatory, Legal and Medical/Clinical to ensure compliance with regulations and clinical accuracy of all content. • Exceptional communication skills and ability to work cross-functionally.

🎯 Requirements

• Minimum of 15 years of experience in marketing, corporate communications or public relations in the medical device industry. • Bachelor’s degree in marketing, Journalism, Communications or a related field; MBA preferred. • Experience developing creative, effective and compliant promotional and media strategies in the medical device industry. • Results-driven, motivated self-starter and team player, Native English speaker with excellent interpersonal and communication skills. • Knowledge of marketing technology stack including Marketing Automation (Hubspot, Pardot) and CRM (Salesforce) platforms. • Excellent organization skills, ability to prioritize and meet deadlines under pressure. • Experience with branding and PR campaigns • Analytical mindset with data-driven decision-making • Digital marketing expertise (SEO/SEM, social media, LLM)