Instructure
Instructure is an educational technology company that provides various digital tools and platforms to enhance and streamline teaching and learning experiences across different educational levels, from K-12 to professional education. Central to their offerings is the Canvas Learning Management System (LMS), which serves as a comprehensive hub for educators and students to connect and communicate effectively. Instructure also offers additional tools such as Canvas Studio and Canvas Catalog, as well as data-driven insights through Intelligent Insights that utilize AI to improve educational outcomes. The company's products are designed to support evidence-based decision-making, optimize technology usage, and foster impactful results in educational environments.
education • learning management system • software as a service • education platform • employee engagement
Digital Marketing Manager - K-12 & Provider
December 11, 2024
🇺🇸 United States – Remote
💵 $90k - $110k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
🌐 Digital Marketing
🦅 H1B Visa Sponsor
Instructure
Instructure is an educational technology company that provides various digital tools and platforms to enhance and streamline teaching and learning experiences across different educational levels, from K-12 to professional education. Central to their offerings is the Canvas Learning Management System (LMS), which serves as a comprehensive hub for educators and students to connect and communicate effectively. Instructure also offers additional tools such as Canvas Studio and Canvas Catalog, as well as data-driven insights through Intelligent Insights that utilize AI to improve educational outcomes. The company's products are designed to support evidence-based decision-making, optimize technology usage, and foster impactful results in educational environments.
education • learning management system • software as a service • education platform • employee engagement
📋 Description
• At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. • We are seeking a highly skilled Digital Marketing Manager to drive initiatives across the K-12 and partner sectors. You will be responsible for crafting and executing innovative advertising strategies that enhance brand awareness, drive engagement, optimize conversions, and contribute to the overall marketing funnel. You’ll be obsessed with testing, measuring, and refining digital campaigns to maximize success.
🎯 Requirements
• 5+ years of experience in digital marketing, with a proven track record in managing advertising campaigns across multiple platforms. • Expertise in digital advertising platforms (LinkedIn, Google Ads, Facebook/Instagram, etc.), analytics tools (Google Analytics, Looker/DataStudio, 6Sense), and conversion rate optimization (CRO). • Excellent analytical skills, with a passion for using data to drive decision-making and optimize performance. • Strong written and verbal communication skills with the ability to present data insights and campaign performance to leadership. • Bachelor’s degree in Marketing, Business, or a related field. Advanced certifications in digital marketing are a plus. • Experience in edtech
🏖️ Benefits
• 401k with company match • HSA program, vision, voluntary life, and AD&D • Tuition reimbursement • Lifestyle Spending Account • Paid time off, 11 paid holidays, and flexible work schedules • Motivosity - employee recognition program
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