Instructure
education • learning management system • software as a service • education platform • employee engagement
Digital Marketing Manager - K-12 & Provider
December 11
🇺🇸 United States – Remote
💵 $90k - $110k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
🌐 Digital Marketing
🦅 H1B Visa Sponsor
Instructure
education • learning management system • software as a service • education platform • employee engagement
Description
• At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. • We are seeking a highly skilled Digital Marketing Manager to drive initiatives across the K-12 and partner sectors. You will be responsible for crafting and executing innovative advertising strategies that enhance brand awareness, drive engagement, optimize conversions, and contribute to the overall marketing funnel. You’ll be obsessed with testing, measuring, and refining digital campaigns to maximize success.
Requirements
• 5+ years of experience in digital marketing, with a proven track record in managing advertising campaigns across multiple platforms. • Expertise in digital advertising platforms (LinkedIn, Google Ads, Facebook/Instagram, etc.), analytics tools (Google Analytics, Looker/DataStudio, 6Sense), and conversion rate optimization (CRO). • Excellent analytical skills, with a passion for using data to drive decision-making and optimize performance. • Strong written and verbal communication skills with the ability to present data insights and campaign performance to leadership. • Bachelor’s degree in Marketing, Business, or a related field. Advanced certifications in digital marketing are a plus. • Experience in edtech
Benefits
• 401k with company match • HSA program, vision, voluntary life, and AD&D • Tuition reimbursement • Lifestyle Spending Account • Paid time off, 11 paid holidays, and flexible work schedules • Motivosity - employee recognition program
Apply NowSimilar Jobs
December 10
Develop and execute digital marketing strategies focused on SEO to drive growth at Pacvue.
December 9
As a Remote Digital Marketing Manager at Thailandos Israel, manage marketing strategies to drive engagement and leads.
December 9
Vue Health seeks a Digital Marketing Manager for strategic digital campaign management and execution.
December 8
Join the marketing team to develop and implement effective SEO/SEM strategies for clients. Enhance their online presence through targeted campaigns and analytics.
December 8
Seeking Digital Marketer with demand generation expertise for Jobbatical's marketing team. Drive lead generation and optimize digital campaigns remotely.