EMEA Marketing Program Specialist

August 30

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Instructure

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education • learning management system • software as a service • education platform • employee engagement

1001 - 5000

Description

• Collaborate with in-region partners for campaign execution. • Content creation - ads, email copy, blogs, landing pages, webinar content. • Sales enablement - sales flyers, presentations. • Negotiate contracts with event management companies. • Coordinate booth design, messages, electrical set up, A/V, collateral, booth setup, staffing, etc. • Lead collection and data entry into SFDC. • Execute email, webinar, digital advertising, and direct mail campaigns. • Expert knowledge of Marketo, Salesforce, Zoom Webinars.

Requirements

• 5+ years experience in a similar Marketing role. • Exceptional attention to detail, highly organized with great project management skills; ability to juggle multiple programs/priorities. • Expert Marketo (or equivalent) experience required; Marketo (or equivalent) certification required. • Ability to travel to events; approximately 25% travel • Experience with marketing tools such as online meetings (WebEx, GoTo Meeting), ABM (Demandbase), and CRM (salesforce.com) required. • Experience in EdTech highly desired. • Self-starter and proactive mindset, with a passion for building and driving process improvements. • Needs to be a problem solver. • Ability to develop or bring in program management tools and best practices is a huge plus. • This role will report to the Director, Demand Generation for Parchment Marketing