Field Marketing Manager

1 hours ago

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Logo of Instructure

Instructure

education • learning management system • software as a service • education platform • employee engagement

1001 - 5000

Description

• At Instructure, we believe in the power of people to grow and succeed throughout their lives. • Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their educations and careers. • The Field Marketing Manager will be responsible for campaign strategy, development and implementation across ANZ. • Working closely with global teams, this role will identify the unique needs across the region and manage the content and event calendar. • As a key member of the Marketing team, you will collaborate across demand generation, customer success, sales and sales development teams. • This role reports to the VP of International Marketing.

Requirements

• 5+ years experience in marketing strategy, campaigns, events and/or content marketing • Bachelor’s degree, or equivalent work experience • Excellent writing and editing skills, with an adherence to SEO • Self-starter with demonstrated ability to work in a fast-paced, dynamic environment • Strong interpersonal communication, teamwork and project management skills • Strong ability to analyse data and draw upon actionable insights • Understanding how campaigns contribute to a multi-channel demand creation approach • Experience in Drupal, Salesforce, Marketo and Google Analytics is desirable

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