Instructure
education • learning management system • software as a service • education platform • employee engagement
Field Marketing Manager
June 21
Instructure
education • learning management system • software as a service • education platform • employee engagement
Description
• Develop campaign strategy to maximise demand generation across multiple segments and geographies • Work with resellers to generate demand for Instructure products and services • Identify, plan and deliver and/or participate in owned and 3rd party events • Leverage and localise campaigns by partnering with content and event teams across the globe • Manage creative and event agencies to deliver quality campaigns on time and to budget • Manage the campaign calendar for EMEA and work with stakeholders across the region to develop a regular cadence of articles, ebooks and events
Requirements
• 5+ years experience in marketing strategy, campaigns, events and/or content marketing • Bachelor’s degree, or equivalent work experience • Proficiency in Spanish and/or Italian • Excellent writing and editing skills, with an adherence to SEO • Self-starter with demonstrated ability to work in a fast-paced, dynamic environment • Strong interpersonal communication, teamwork and project management skills • Strong ability to analyse data and draw upon actionable insights • Understanding how campaigns contribute to a multi-channel demand creation approach • Experience in Drupal, Salesforce, Marketo and Google Analytics is desirable
Benefits
• Competitive salary • Health insurance • Retirement plan • Flexible work hours
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