Direct Response Copywriter
October 15
Description
• Craft persuasive and engaging advertorials that bridge editorial content with promotional messaging. • Develop narratives that educate the audience while subtly leading them toward the product or service being advertised. • Research and incorporate industry trends, customer pain points, and product benefits to create compelling advertorial content. • Write clear, compelling, and conversion-focused product descriptions for nutraceutical products, highlighting benefits, key ingredients, and unique selling points.
Requirements
• Experience writing direct response copy for advertorials, product pages, and product comparison pages. • Experience with long form VSL copy would be a plus. • Understand regulatory guidelines for nutraceutical products and ensure all claims are substantiated and compliant. • Edit and proofread copy to ensure it is free from errors, adheres to brand voice, and meets high-quality standards. • Incorporate feedback from stakeholders, making necessary revisions while maintaining the integrity of the copy. • Stay flexible and responsive to project deadlines, delivering high-quality copy on time.
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