Associate Director - Content Marketing

January 19

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HireRez

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HireRez is a leading technical interview preparation platform aimed at helping engineers and tech professionals elevate their careers. Established in 2014, HireRez provides comprehensive interview prep courses and coaching, utilizing over 500 instructors from top-tier tech companies. They specialize in offering training on data structures, system design, and behavioral skills, coupled with rigorous mock interviews and career skills development. HireRez's programs are tailored for both self-paced and instructor-led courses, designed to prepare candidates for challenging interviews at leading tech firms and enabling them to achieve significant salary increases. With a focus on up-to-date industry trends and hands-on practice, HireRez equips its students with the necessary skills and confidence to succeed in competitive job markets in technology sectors.

Talent Acquisition • Career Development • Recruiting • HR stratergy • Talent Insights

2 - 10 employees

📚 Education

☁️ SaaS

🎯 Recruitment

📋 Description

• Who are we, you ask? • Interviews can be hard, especially at top tech companies like Google, Facebook, and Netflix. Many candidates fall short simply because they aren’t adequately prepared. That’s where we come in. Our acclaimed courses specialize in interview preparation and transitioning into high-demand tech fields such as AI, ML, and Data Science. At Interview Kickstart, current and former hiring managers have guided over 17,000 tech professionals through transformative career journeys, ensuring their success in landing coveted positions. Think of us as “the everything store” for career transitions and interview skill development. • What does the role entail? • As the Creative Director, you will be pivotal in shaping and driving our creative strategy to engage and inspire software engineers. Your goal will be to elevate the Interview Kickstart brand and fuel our growth through compelling, data-driven campaigns across multiple digital channels such as YouTube, Google, Meta, Email, WhatsApp and website. • Creative Strategy & Vision: Develop and execute the overarching creative strategy for Interview Kickstart across all marketing channels (YouTube, Google Ads, Meta (Facebook, Instagram), Email, WhatsApp, Website, and App). Lead creative brainstorming sessions to innovate and refine the brand’s creative direction continuously. • Campaign Development & Execution: Conceptualize and oversee end-to-end execution of integrated marketing campaigns, ensuring that messaging, tone, and creative assets align with Interview Kickstart’s core values and goals. • Team Leadership: Lead, mentor, and manage a team of talented copywriters, graphic designers, video editors, and content writers. Foster a creative environment that encourages collaboration, innovation, and accountability. • Brand Consistency: Ensure that all creative output is consistent with the brand’s voice, tone, and visual identity. Maintain brand integrity across various marketing channels while adapting the message and format to fit the medium. • Collaboration with Cross-functional Teams: Work closely with Marketing, Product, and Growth teams to ensure that creative content supports strategic initiatives, product launches, and growth objectives. • Performance Optimization: Analyze campaign performance, track KPIs, and optimize creative efforts to improve engagement, conversion, and retention. Implement a test-and-learn approach to continuously refine creative strategies. • Content Creation & Direction: Oversee the production of various content forms including digital ads, social media content, email campaigns, landing pages, explainer videos, and more. Provide direction for video shoots, design work, and writing. • Trend Spotting: Stay ahead of industry trends in digital marketing and creative technologies. Continuously bring fresh and innovative ideas that can give Interview Kickstart a competitive edge.

🎯 Requirements

• Minimum of 8 years of experience in creative direction. At least 3 years of experience preferably in a tech, education, or startup environment. • Proven track record in managing and executing high-impact digital campaigns across YouTube, Google Ads, Meta (Facebook/Instagram), and other key marketing channels. • Strong leadership experience with a demonstrated ability to manage and inspire creative teams.