iPullRank is a leading content marketing and enterprise SEO agency that provides innovative technical SEO and content engineering solutions for some of the world's largest enterprise and mid-market brands. With a people-first, results-driven approach, iPullRank has helped drive over $4 billion in incremental revenue for its clients through organic search. The agency is renowned for breaking new ground in technical aspects like JavaScript SEO and content personalization while integrating generative AI and advanced data-driven methodologies to optimize content strategy and SEO processes. As a pioneering firm in the SEO industry, iPullRank maintains a strong focus on both technical precision and creative innovation to enhance brand visibility and deliver high-impact results.
Content Strategy • Search Engine Optimization • Content Marketing • Marketing Automation • Analytics
August 21, 2024
iPullRank is a leading content marketing and enterprise SEO agency that provides innovative technical SEO and content engineering solutions for some of the world's largest enterprise and mid-market brands. With a people-first, results-driven approach, iPullRank has helped drive over $4 billion in incremental revenue for its clients through organic search. The agency is renowned for breaking new ground in technical aspects like JavaScript SEO and content personalization while integrating generative AI and advanced data-driven methodologies to optimize content strategy and SEO processes. As a pioneering firm in the SEO industry, iPullRank maintains a strong focus on both technical precision and creative innovation to enhance brand visibility and deliver high-impact results.
Content Strategy • Search Engine Optimization • Content Marketing • Marketing Automation • Analytics
• Develop multi-channel Content Strategy to inform client content creation efforts that align with their business goals • Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance. • Perform extensive content audits • Lead brand voice and tone workshops for clients • Develop governance and workflow models • Lead ideation sessions for content creation • Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results • Write user stories to inform user experience and development • Develop models and specifications for metadata and taxonomy • Work with the Research & Analytics team to design and execute Conversion tests and optimize strategy based on performance • Work with Content Promotion lead and Social Media strategist to develop strategies for promotion of content • Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership
• 2-4 years of experience in a similar content strategy position • Expertise in content pillar/cluster strategies and how content contributes to the customer journey • Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings • Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including information architecture and usability best practices • Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories • Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides • Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way • Experience developing strategy for Social Media campaigns • Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog • Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies • Experience leveraging market segmentation in the development of Content Strategy • Experience defining brand messaging architecture and implementing and enforcing governance models
• Competitive salaries commensurate with experience • 100% Medical, Dental, and Vision insurance • 3 weeks of vacation • Paid sick days and holidays
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