Content Strategist

August 21

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iPullRank

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Content Strategy • Search Engine Optimization • Content Marketing • Marketing Automation • Analytics

11 - 50

Description

• Develop multi-channel Content Strategy to inform client content creation efforts that align with their business goals • Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance. • Perform extensive content audits • Lead brand voice and tone workshops for clients • Develop governance and workflow models • Lead ideation sessions for content creation • Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results • Write user stories to inform user experience and development • Develop models and specifications for metadata and taxonomy • Work with the Research & Analytics team to design and execute Conversion tests and optimize strategy based on performance • Work with Content Promotion lead and Social Media strategist to develop strategies for promotion of content • Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership

Requirements

• 2-4 years of experience in a similar content strategy position • Expertise in content pillar/cluster strategies and how content contributes to the customer journey • Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings • Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including information architecture and usability best practices • Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories • Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides • Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way • Experience developing strategy for Social Media campaigns • Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog • Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies • Experience leveraging market segmentation in the development of Content Strategy • Experience defining brand messaging architecture and implementing and enforcing governance models

Benefits

• Competitive salaries commensurate with experience • 100% Medical, Dental, and Vision insurance • 3 weeks of vacation • Paid sick days and holidays