Isla Marketing
Isla Marketing is a company that specializes in connecting consumers with trusted financial and legal solutions through its platforms, Zerobill and LegalCove. Utilizing data-driven strategies, Isla Marketing delivers high-quality leads and calls that foster growth and build enduring relationships. Committed to creating impactful partnerships, the company works with organizations that prioritize integrity and meaningful change, aiming to empower consumers and drive positive outcomes for its partners. With a focus on lead generation, Isla Marketing also engages in various industry events and conferences, demonstrating its active role in the marketing community.
Ad Creative Manager - Paid Social
February 19
Isla Marketing
Isla Marketing is a company that specializes in connecting consumers with trusted financial and legal solutions through its platforms, Zerobill and LegalCove. Utilizing data-driven strategies, Isla Marketing delivers high-quality leads and calls that foster growth and build enduring relationships. Committed to creating impactful partnerships, the company works with organizations that prioritize integrity and meaningful change, aiming to empower consumers and drive positive outcomes for its partners. With a focus on lead generation, Isla Marketing also engages in various industry events and conferences, demonstrating its active role in the marketing community.
📋 Description
• Isla Marketing is a fast-growing performance marketing company specializing in high-intent lead generation through social media advertising. • You will be directly responsible for managing our ad creative process from concept to production to performance analysis. • Your focus will be on developing, testing, and optimizing ads that convert. • You will not handle ad buying or audience targeting, but you will work closely with our media buyers to align creative strategy with performance goals. • Oversee the entire ad creative process —from ideation to execution—ensuring a steady flow of high-performing video and image ads. • Maintain an organized creative pipeline and ensure we always have fresh ads in rotation. • Track CTR, CPA, ROAS , and other key metrics to determine what creative strategies work. • Identify ad fatigue and proactively refresh ad variations. • Continuously test new ad formats, styles, and messaging angles to improve results. • Research competitor ads and emerging trends in paid social advertising. • Ensure our ad creatives stay fresh, engaging, and ahead of the competition .
🎯 Requirements
• 3+ years experience in ad creative production for Facebook/Instagram paid social . • Strong understanding of direct response advertising and ad psychology . • Proven ability to manage a creative team and deliver high-performing content at scale. • Hands-on experience producing, optimizing, and iterating paid social ad creatives. • Comfortable interpreting performance data (CTR, CPA, ROAS, etc.) and applying insights to improve creative execution. • Highly organized and process-driven—able to manage multiple projects and meet tight deadlines. • Ability to take initiative, execute quickly, and adapt based on results . • Experience with UGC-style ads, direct response ads, and AI-enhanced video production is a plus.
🏖️ Benefits
• Lead creative production for a fast-growing performance marketing company. • Directly impact ad performance by driving creative testing and iteration. • Be part of a highly optimized paid social team , working alongside our media buyer. • Experiment with cutting-edge creative strategies and formats.
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