Senior Customer Analyst

March 29

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IVC Evidensia UK

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IVC Evidensia UK is a global leader in veterinary care, operating approximately 2,500 locations across 20 countries. Founded in 2011, the company is dedicated to providing outstanding care for animals, investing in its people and practices to promote clinical excellence. IVC Evidensia focuses on creating a rewarding work environment for veterinarians, emphasizing local service delivery and continuous professional development through education and strong community engagement.

10,000+ employees

Founded 2011

🌾 Agriculture

⚕️ Healthcare Insurance

🤝 Non-profit

📋 Description

• IVC Evidensia is Europe’s largest provider of animal care. We’re a business of around 40,000 vets, vet nurses, specialists and support staff, with around 2,500 locations in 20 countries. • You will be joining a new, exciting, and fast-moving Insight & Analytics team within the Group Acquisition & Analytics department. Our primary roles is to improve the understanding, measurement, and optimisation of new customer acquisition through digital marketing. • As Senior Customer Analyst, you will promote the voice of the customer, always considering how our projects and initiatives impact the customer and discovering what we can do to contribute to, and better recognise their lifetime value. • Equally important is your expert comprehension of digital marketing data sources, data processing, and analytics. The business relies on sophisticated AB testing to choose between important marketing recommendations, and this is another area where you will be integral. • In short, we’re looking for a data and analytics superstar with a proven track record of applying those skills effectively in digital marketing.

🎯 Requirements

• Excellent analytical skills, from ascertaining and sourcing relevant datasets, to building an analytical process, and ultimately delivering findings in written format or presentation • High proficiency of how to use and explore data generated by Google Ads, Google Search Console, GA4 • Confident in all aspects of Google BigQuery, but particularly crafting complex, multiple CTE, queries • Comfortable with sophisticated AB testing, from quick tactical tests, to developing extensive frameworks for larger-scale marketing conclusions • Power BI expertise (including DAX, time intelligence, complex data models, parameter fields, scheduling, and working with multiple source types) • Comfortable sorting through huge quantities of data to find the nuggets that will really matter to the business • Experienced in writing R/Python, and SQL scripts from scratch • Educated to degree level in a relevant mathematical or adjacent discipline • Able to navigate a large, multinational organisation, with a view to maximise collaboration, minimise duplication, and improve practices wherever possible • Machine learning including application to customer segmentation • Experience building data pipelines • Familiar with sourcing and processing Google Reviews and NPS data • Practical Google Tag Manager knowledge • Ecommerce experience • Experience in working in a subscription-based or ecommerce service business is advantageous but not essential • Experience in the veterinary profession or pet-related industries desirable but not essential • Loving pets is quite important!

🏖️ Benefits

• Work-life balance • Remote working with occasional travel to practices • 26 days annual leave • Pension • Discretionary Bonus • Discounted staff pet care • Free Parking available at Head Office • Initiatives focused on employee wellbeing