Statusphere
Statusphere is a marketing platform specializing in micro-influencer marketing and user-generated content (UGC) for brands. It helps brands scale their content creation and marketing efforts by connecting them with vetted creators to generate and repurpose content across social media and other marketing channels. The platform offers advanced matchmaking and fulfillment technology to enhance influencer campaigns, ensuring high-quality content and increased marketing ROI. Statusphere supports retail campaigns with geo-targeting and in-store influencer activations, providing comprehensive reporting and analytics to track campaign performance. Trusted by over 700 brands, Statusphere aims to boost brand awareness and engagement through its innovative micro-influencer marketing solutions.
influencer marketing • instagram marketing • social media marketing • user generated content • C2C Marketing
Director of Demand Generation
October 29, 2024
Statusphere
Statusphere is a marketing platform specializing in micro-influencer marketing and user-generated content (UGC) for brands. It helps brands scale their content creation and marketing efforts by connecting them with vetted creators to generate and repurpose content across social media and other marketing channels. The platform offers advanced matchmaking and fulfillment technology to enhance influencer campaigns, ensuring high-quality content and increased marketing ROI. Statusphere supports retail campaigns with geo-targeting and in-store influencer activations, providing comprehensive reporting and analytics to track campaign performance. Trusted by over 700 brands, Statusphere aims to boost brand awareness and engagement through its innovative micro-influencer marketing solutions.
influencer marketing • instagram marketing • social media marketing • user generated content • C2C Marketing
📋 Description
• At Statusphere, we're spearheading the micro-influencer marketing revolution. • Be part of the foundational marketing team, slated to expand two- to threefold in the next 12-18 months. • Looking for a Demand Gen Leader to strategize and execute campaigns that drive our growth. • Work closely with the Head of Marketing to recommend and put into place new customer acquisition strategies. • Develop and execute demand-generation campaigns across various channels. • Collaborate with the content marketing team to brainstorm lead generation assets. • Identify key industry events our team should attend to expand Statusphere’s brand awareness. • Create and manage demand generation budgets and forecasts. • Track and report on key performance indicators (KPIs) to measure campaign effectiveness. • Continuously refine our lead scoring model using pipeline data, call outcomes, and feedback from the sales team.
🎯 Requirements
• 3-5+ years of demand generation experience for SaaS B2B. • Targeting Marketing Departments within consumer brands is a plus. • Proven experience and consistent success in demand generation for B2B SaaS company(s). • Strong understanding of marketing automation platforms, such as HubSpot. • Proficient in marketing analytics and reporting tools, such as HubSpot, Google Analytics, MixPanel, etc. • Experience with and proven proficiency in A/B testing and conversion rate optimization. • Excellent written and verbal communication skills. • Ability to work cross-functionally and collaborate with sales, marketing, and product teams. • Strong analytical and problem-solving skills. • Experience managing a variety of marketing channels (CRM, paid media, social), and creating campaigns for lead generation and conversion. • Track record of data-oriented decision-making, optimizing campaigns based on performance.
🏖️ Benefits
• Competitive compensation • 100% Team Member coverage for Medical, Dental, Vision insurance • 401K plan with a 100% match of contributions up to 4% • Employee stock options • Flexible/Fully Remote work • Unlimited PTO • Professional Development • L&D Stipend • Generous maternity/paternity policy • Being part of a fast-growing company with opportunities for future growth & leadership positions • Collaborative, innovative, positive, team-oriented startup culture • Casual & vibrant work environment • Get to try lots of new products!
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