Senior Marketing Data Analyst

3 days ago

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JustPlay

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JustPlay is a mobile gaming platform that combines entertainment with a unique loyalty program, allowing players to earn rewards and make charitable donations through gameplay. With a focus on casual games, JustPlay offers users the opportunity to cash out or donate their earnings, promoting community support and positive impact. Dedicated to redefining mobile play, JustPlay emphasizes fairness, fun, and social responsibility in its engagement with players.

11 - 50 employees

Founded 2020

🎮 Gaming

🌍 Social Impact

📋 Description

• Measure the performance of marketing campaigns alongside UA managers, build ad hoc custom reports, and analyze anomalies and trends. • Develop and maintain data visualization dashboards (Looker). • Design, implement, and analyze A/B tests and experiments to optimize campaign performance. • Design and implement UA automation processes, work closely with various API Management tools, automate alert and reporting. • Research and revise the CPE targeting strategy for UA channels, and design the event implementation flow within our apps. • Manage MMP tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations. • Collaborate with cross-functional teams to ensure data accuracy, consistency, and alignment between all data sources.

🎯 Requirements

• Bachelor's degree in Computer Science, Marketing, Business, Statistics, Data Science, or a related field • Minimum of 3-4 years of experience in a similar role • Proficiency with data analysis tools and programming languages, such as SQL, Python, etc. and data visualization tools (Looker, Metabase, Tableau) • Experience working with cloud platforms (BigQuery, AWS, Snowflake) and APIs to automate marketing workflows, integrate data sources, and enhance reporting efficiency • Familiarity with statistical methods and modeling, including regression, cohort analysis, and clustering, to enhance marketing analysis and forecasting efforts • Strong knowledge of app attribution tools and experience with major mobile marketing channels (Meta, Applovin, Google Ads, Unity, etc.) • Experience with setting up and managing event tracking in mobile apps, especially with a focus on SKAN, Firebase etc. • In-depth understanding of digital marketing strategies including down funnel analysis, as well as technical knowledge of iOS and Android marketing analysis • Excellent communication skills to present findings and collaborate with non-technical stakeholders

🏖️ Benefits

• Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers • Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company • Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work • Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug • Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution • State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed • A Relocation Package: Includes visa support for those who need it • Engaging and Diverse Work Environment: Join a diverse team, with over 25 nationalities working from 19 different locations