Content Marketing Strategist

February 8

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Kalungi

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Kalungi is a comprehensive B2B SaaS marketing agency that offers full-service digital marketing solutions specifically tailored for early-stage software companies. Their services include strategic go-to-market planning, branding, SEO, content marketing, and account-based marketing. They employ a proven playbook and experienced team to help software companies build marketing engines that drive growth from initial launch to scaling. Kalungi also provides fractional CMO services and coaching to further support and enhance marketing strategies for SaaS businesses.

SaaS Marketing Playbook • Growth Marketing • Lead generation • Account-Based Marketing • SEO/SEM

51 - 200 employees

🤝 B2B

☁️ SaaS

📋 Description

• As a Content Marketing Strategist, you will be a key contributor within a broader cross-functional agency team. • You will drive our content initiatives through meticulous research and data-driven storytelling. • Develop comprehensive content strategies aligned with business objectives, funnel stages, audience personas, and market trends. • Own, define, and create the client’s brand voice, messaging, and positioning guide. • Utilize research and analytics to craft compelling narratives that resonate with client values and priorities. • Ensure content aligns with SEO best practices and contributes to lead generation and brand awareness. • Identify gaps in content and recommend new topics according to SEO research, site analytics, and competitor performance. • Produce high-quality, engaging content in various formats that resonates with the target audience. • Create and manage social media and editorial calendars, ensuring timely publication and alignment with marketing initiatives.

🎯 Requirements

• Excellent storytelling and practical writing skills, endless curiosity. • Exceptional writing, editing, and communication skills. • Data-centric and strategic writer with advanced knowledge of SEMRush, Google Search Console, and Google Analytics. • Proficient in Microsoft Office & Google Suite (experience with Hubspot is a plus). • Familiarity with the B2B SaaS landscape, trends, and audience nuances. • An entrepreneurial spirit with a marketing “superpower” to leverage for immediate value. • Systems and process-thinker; loves creating order out of chaos. • Curious and eager to learn; always looking for ways to level up. • A creative mind with keen attention to detail. • Solid background in creating content across multiple channels, for multiple audiences/personas. • Ability to write concise copy that simplifies technical and complex topics and makes them easy to understand. • Strong on-page SEO knowledge and experience using topic clusters to inform strategy. • Can collaborate across multiple departments and stakeholders to collect and organize information in a user-friendly manner.