Product Marketing Specialist (m/f/d)

June 3

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Kayzen

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Kayzen powers the world's​ best mobile marketing teams to take programmatic in-house.

51 - 200

💰 $4M Seed Round on 2020-01

Description

• We are seeking a highly proactive Product Marketing Specialist who will take full ownership of product marketing • The ideal candidate will develop and execute product marketing strategies, collaborate with cross-functional teams, and provide data-driven campaign recommendations to market Kayzen’s products and services • Develop and execute product marketing strategies to effectively promote Kayzen’s products to existing and potential clients • Lead the creation of compelling product marketing content, crafting strong narratives around Kayzen’s products and solutions • Collaborate with the product team to ensure marketing messages align with product features • Educate internal departments on new product releases and messaging • Engage regularly with customers and internal teams to gather feedback, understand market needs, and identify trends to refine product marketing strategies • Work closely with sales and customer success teams to ensure marketing execution is aligned with business objectives and driven by customer insights • Monitor and analyze the performance of marketing strategies against team KPIs

Requirements

• Minimum of 4 years of experience in B2B marketing, preferably at a startup, with a proven track record • Deep understanding of the programmatic advertising landscape, including mobile advertising trends, challenges, and opportunities • Experience with marketing platforms and tools, such as HubSpot and WordPress, is a plus • Strong writing and editing skills, capable of engaging a B2B audience • Excellent command of the English language, both in writing and speaking • Ability to multitask and adapt to changing priorities • Outstanding organizational skills with meticulous attention to detail • Strong passion for the mobile marketing and app advertising industry • Comfortable working in a fast-paced, dynamic, and international environment • Proven capacity to work and influence cross-functional teams without formal authority, particularly in sales, customer success, and product management

Benefits

• Exceptional career growth and learning opportunity • A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market • Direct, day-to-day work experience with the management • A fun, driven, and multinational team located across Germany, India, Argentina, Ukraine, Turkey, the UK and soon more countries • A flexible work-from-home arrangement • A 500-dollar home-office setup budget • A 1000-dollar annual learning and development budget