Customer Marketing Manager
2 days ago
Description
• We’re looking to hire an engaged and passionate Customer Marketing Manager to join our fast-growing Keelvar team. • This person’s focus will be on customer growth and they will lead on customer activation, expansion and retention initiatives. • Develop and execute customer marketing strategies to drive activation: getting our customer to their “Aha Moment” and helping them maximize the value they get from Keelvar. • Create upsell and cross-sell expansion campaigns for existing customers. • Analyze customer data to identify patterns, trends, and opportunities to segment and personalize marketing campaigns for maximum impact. • Collaborate with cross-functional teams to provide customer insights and align on customer-focused initiatives. • Partner with Customer Success to connect customers with the right educational resources to drive product adoption. • Implement lifecycle engagement and communication programs that highlight the experience and success of current customers. • Work closely with Customer Success and Sales to plan and execute customer events.
Requirements
• BA/BS in marketing, communications, business or related field. • Minimum of 4 years in customer marketing, lifecycle marketing, retention and customer success roles, preferably in a tech, B2B SaaS or startup environment. • Strong interpersonal skills with the ability to collaborate, communicate, and project manage across teams. • Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors. • Self-motivated and able to work independently, as well as collaboratively in a fast-paced, startup environment. • Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. • Confident in presenting and leading discussions with both large and small customer groups. • Experienced crafting polished messaging to drive customer product usage and retention. • A passion for serving customers. • A balance of creative thinking, solid project management and analytical skills. • An energetic team-focused attitude. You are always willing and ready to jump in and help wherever you can. • A willingness to work with people from a diverse background and experiences.
Benefits
• Competitive salary in a fast-growing start-up • 25 days holidays plus your birthday off on us! • Peace of mind with life assurance • Medical Insurance • Pension Scheme • MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done. • Flexible working hours & a great work culture • Great culture
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