Growth Marketing Manager - Lifecycle & Retention
15 hours ago
Description
• We are a fast growing B-Corp startup who strongly believes every single kencko-er we hire is a key part of our shared success. • As kencko’s Growth Marketing Manager - Lifecycle & Retention, you will play a key role in developing strategies to increase kencko’s membership LTV by helping folks consume more fruits and vegetables. • This will include owning the strategies and tactics to increase direct revenue, member lifetime value, direct comms to our members and leads, spearheading our segmentation efforts and overall directly contributing toward improving our member experience. • You’ll actively contribute to the Conversion and Retention strategy to improve CVR, grow LTV, increase AOV, and reduce churn while delivering a product and service our members truly want and love. • Our team is small and ambitious, and you’ll have the space to contribute strongly to our retention strategy. • You'll be responsible for the creation and implementation of store promos, everything email, SMS, and other direct customer comms. • Among others, this means: Taking full ownership of the campaigns you create while ensuring the communication meets kencko's standards before it is distributed to our member base • Analyzing the results of all our direct comms and making continuous improvements and optimization • Maintaining and testing new one-off emails and flows to leads, active and churned members • Monitoring the campaign performance (incl. deliverability) • You’ll clearly identify what are the likely causes for churn and LTV and laser focus on the highest-impact opportunities. • You’ll use testing mechanisms to improve CVR and LTV. • Building on our customer segmentation strategy, helping the business understand the best ways to engage our customers to build their relationship with our brand and service. • Owning the referral program and making it a significant percentage of new acquisitions. • Helping launch new products and categories. • Find the best tactics to increase member adoption and gather product reviews. • Create a feedback loop to help the team understand how new products and categories are performing. • Working in a cross-functional team composed of marketers, product people, engineers, and designers to create and deliver strategies and tactics to improve customer lifetime value.
Requirements
• A hands-on CRM-focused marketer with extensive direct channel experience (3+ years), preferably in a startup/scale-up environment. • Intimately aware of the realities of our biggest market, the US. • Experience driving retention via referral & loyalty programs. • Demonstrably experienced with end-to-end customer lifecycle campaigns. • A sprinkle of customer segmentation in the mix won't hurt! • Knowledgeable of the technical side of email marketing as well as the promotional aspects of email as a growth channel • Analytical. You love working with data and using insights to learn what is and isn't working, and plan your next big-impact strategy. • Customer-led. All your decisions are driven by customer insight and a deep understanding of user-psychology. • Highly organized. You have a natural desire to maintain, plan and track projects ensuring nothing is missed. • Fully fluent in English • Nice -to -Haves: Experience in a DTC subscription service. Bonus points if that was with a food and nutrition subscription service • Experience working directly with product, engineering team, and design teams, ideally with a touch of project management • Hands-on experience with some of the tools we use regularly, namely Klaviyo • Other languages: Portuguese, Spanish • Ability to come into our Cabra Figa office a few times a month
Benefits
• An employee stock equity award approved by the Board of Directors • Private health insurance, company pays 100% premium for employee and spouse/domestic partner • 25 days of paid time off (bonus days!) • 9.60 euro per day for a meal allowance • Donation to your favorite charity on your birthday • Wellness perks via our kencko-er assistance program (legal, financial, work/life balance, and mental health services) • A generous parental leave policy • A kencko-er milestone program • A casual, dynamic, ambitious, and fun work environment • Free nutrition consults • Steep discount on kencko products & be part of a B-Corp team that is shaking-up the nutrition industry for the better!
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