Growth Marketing Manager - Lifecycle & Retention
12 hours ago
Description
• We are a fast growing B-Corp startup who believes every kencko-er we hire is key to our shared success. • As Growth Marketing Manager - Lifecycle & Retention, you will develop strategies to increase kencko’s membership LTV. • Own the strategies and tactics to increase direct revenue, member lifetime value, and direct communications. • Contribute to the Conversion and Retention strategy to improve CVR, grow LTV, increase AOV, and reduce churn. • Responsible for the creation and implementation of store promos, email, SMS, and other direct customer communications. • Analyze results and make continuous improvements. • Monitor campaign performance and identify causes for churn and LTV.
Requirements
• A hands-on CRM-focused marketer with extensive direct channel experience (3+ years), preferably in a startup/scale-up environment. • Intimately aware of the realities of our biggest market, the US. • Experience driving retention via referral & loyalty programs. • Demonstrably experienced with end-to-end customer lifecycle campaigns. • A sprinkle of customer segmentation in the mix won't hurt! • Knowledgeable of the technical side of email marketing as well as the promotional aspects of email as a growth channel. • Analytical. You love working with data and using insights to learn what is and isn't working, and plan your next big-impact strategy. • Customer-led. All your decisions are driven by customer insight and a deep understanding of user-psychology. • Highly organized. You have a natural desire to maintain, plan and track projects ensuring nothing is missed. • Fully fluent in English • Nice -to -Haves: Experience in a DTC subscription service. • Bonus points if that was with a food and nutrition subscription service. • Experience working directly with product, engineering team, and design teams, ideally with a touch of project management. • Hands-on experience with some of the tools we use regularly, namely Klaviyo
Benefits
• An employee stock equity award approved by the Board of Directors • Private health insurance, company pays 100% premium for employee and spouse/domestic partner • 25 days of paid time off (bonus days!) • 9.60 euro per day for a meal allowance • Donation to your favorite charity on your birthday • Wellness perks via our kencko-er assistance program (legal, financial, work/life balance, and mental health services) • A generous parental leave policy • A kencko-er milestone program • A casual, dynamic, ambitious, and fun work environment • Free nutrition consults • Steep discount on kencko products & be part of a B-Corp team that is shaking-up the nutrition industry for the better!
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