Digital Marketing Specialist

March 12

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $60k - $65k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

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Kindred Bravely

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Kindred Bravely is a women’s apparel company dedicated to providing comfortable and stylish clothing for mothers at all stages of motherhood, including pregnancy and nursing. The brand is particularly known for its high-quality bras, underwear, and sleepwear designed specifically for nursing and postpartum comfort. With a focus on fit, Kindred Bravely aims to meet the unique needs of moms, offering products that combine functionality and fashion, all while supporting a community of mothers.

apparel • maternity • breastfeeding • lingerie • remote work

51 - 200 employees

Founded 2015

👥 B2C

👗 Fashion

🛒 Retail

📋 Description

• Kindred Bravely is looking for a data-driven and innovative Digital Marketing Specialist to support and execute marketing strategies aimed at increasing customer acquisition and retention through paid media efforts. • Reporting to the Digital Media Manager, you will play a critical role in scaling digital advertising efforts, ensuring efficient customer acquisition, and driving revenue growth through paid social, search, display, and emerging digital channels. • Develop, implement, and optimize paid media campaigns across platforms such as Meta, Google Ads, Pinterest, and TikTok. • Analyze performance data to identify trends, insights, and opportunities to improve ROAS and CAC efficiency. • Collaborate with the Creative team to develop high-performing ad assets tailored to target audiences. • Continuously test ad creatives, audiences, and bidding strategies to drive the best results.

🎯 Requirements

• Bachelor’s degree in a related field (e.g. Marketing, Communications, Business). • 2+ years of experience managing paid advertising campaigns, preferably in eCommerce. • Hands-on experience in managing campaigns within Meta Business Suite, Google Ads Manager, and other digital advertising platforms. • Direct experience executing and optimizing Google Search and Google Shopping campaigns, including hands-on data feed management and optimization. • Knowledge of performance marketing metrics, attribution models, and A/B testing. • Ability to interpret data and translate insights into actionable strategies. • Familiarity with Shopify, GA4, or other eCommerce marketing tools is a plus.

🏖️ Benefits

• Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs. • 4% Retirement matching after 6 months of employment. • Paid parental leave program after 1 year. • Monthly "Random Act of Generosity". • 40% off product discounts on the Kindred Bravely website.