Demand Generation Lead

September 22

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Enterprise WordPress Hosting • Managed WordPress Hosting • Expert WordPress Support • Performance WordPress Hosting • WordPress Infinite Scalability

51 - 200

Description

• In coordination with Marketing and RevOps teams, plan and execute multi-channel campaign strategies (PPC, display, social media, etc). • Incorporate third-party lead generation partners, along with the complete range of Kinsta’s digital and physical assets, into the overall lead generation strategy. • Develop strategies to improve lead generation performance. • Manage the implementation of lead capture triggers and materials such as advertisement graphics, ebooks, white papers, etc. • Continuously measure and report on the performance of lead generation strategies and acquisition channels. Providing regular updates on campaign performance, ROI, and pipeline impact. • Work closely with the Sales and RevOps to gain a deep understanding of target lead profiles, and adjust lead generation strategies to focus on these profiles whilst ensuring alignment on lead quality and follow-up processes. • Deliver quality leads to our Sales team for further development and conversion. • Collaborate with the Editorial team to develop social media strategies focused on increasing brand awareness and engagement.

Requirements

• A minimum of 5 years of experience in a Demand Generation role. • Extensive experience in generating leads from paid channels (PPC, display ads, and paid social media), orchestrating campaigns for lead gen, and managing large budgets effectively. • Proven track record of delivering successful demand generation campaigns that had a measurable impact on lead volume and business growth. • Experienced in go-to-market strategic planning and execution through multi-channel distribution. • Near-native proficiency in English. • Bonus points if you: • Have direct experience working in the hosting space. • Have strong copywriting skills.

Benefits

• Flexible and remote-first environment. • Annual remote expense budget. • Flexible PTO. • Paid parental leave. • Annual professional development budget: available after one year with Kinsta. • Sabbatical: available after three years with Kinsta (and every three years thereafter). • Location-specific healthcare benefits (includes vision and dental) for employees hired in the USA, UK, and Hungary. • Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA.