KNOREX
Programmatic Advertising • Dynamic Creative Optimization (DCO) • Cross-Device • Retargeting • Natural Language Processing (NLP)
Product Marketing Executive
November 13
KNOREX
Programmatic Advertising • Dynamic Creative Optimization (DCO) • Cross-Device • Retargeting • Natural Language Processing (NLP)
Description
• Plan, devise marketing tactics and strategies for the different prospective customers at all phases of our buying funnel (Attention, Interest, Desire and Action); • Collaborate with product team to develop product positioning and messaging that resonate with our target buyer personas; • Provide support in the launching of product releases and facilitation of cross-functional implementation of launches; • Understand and support our sales channels; train them on the problems we solve for our buyers and users; • Design and develop internal and external marketing tools/collateral and work with various teams on implementing such materials • Assist with reporting and performance analysis of all digital marketing campaigns; • Create, implement & manage user acquisition experiments. • Manage a suite of digital marketing tools to determine efficacy of campaigns • Recommend tools, technologies and processes that will scale marketing efforts and lead to impactful growth hacks; • Conduct competitive analysis of industry and keep track of upcoming/existing competitors and their offering • Keep abreast with the emerging trends and technologies in the digital marketing • Identify and implement methods to nurture both prospective and active customers through automated workflows in CRM systems and other marketing automation platforms • Key metrics to measure progress - Revenue growth from new business and accounts involved - Development of product marketing materials - Closing rate using new strategic sales decks - Adoption of materials used by sales / account management teams
Requirements
• Comfortable with numbers/metrics and displays strong analytical skills • 1-3 years experience into product marketing and knowledge of ad-tech/digital marketing • Create high-quality, engaging, and informative content for various channels such as blog posts, white papers, case studies, eBooks, social media, help centre, and email marketing campaigns. • Research and analyse industry trends and use the insights to create content that positions our AdTech solutions as the go-to solution for our target audience. • Collaborate with internal teams, including product, sales, and marketing to create content that aligns with our brand messaging and business objectives. • Edit and proofread content created by others to ensure it meets our high standards of quality. • Optimize content for SEO to ensure it is discoverable and ranks well in search engines. • Manage our content calendar to ensure a steady stream of content is being published. • Passionate about digital marketing and has a good understanding/appreciation of the Web, technology, media and advertising field; • Demonstrates commitment to quality sales and customer service • Has exceptional interpersonal and communication skills • Strong attention to details; • Self-starter, takes initiative and is able to prioritize and handle multiple tasks allocated; • Able to work under pressure in a dynamic, ever-changing priorities and fast-paced environment; • Good knowledge and interest in latest industry trends, technology solutions and best practices; • Good command of written and communication in English; Additional Asian language will be advantage
Benefits
• Cross-country colleagues to work with different cultures and people. • Good insurance coverage and dental benefits. • Personal development fund to grow. • Ample opportunities to grow. You get to propose your own ideas and see it through • Work with passionate, talented and driven colleagues who get things done! • W3F (Work, Wellbeing, Welfare) Fund for courses, materials, personal health and wellbeing • Quarterly recognition program and long service reward. • Career growth and personal development scheme.
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