Customer Marketing Specialist

August 17

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KnowBe4

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Human Error. Conquered.

Internet Security Awareness Training • Network Security • Cybercrime Prevention • By "The World's Most Wanted Hacker"​ • Simulated Phishing

1001 - 5000

Description

• Develop customer marketing campaigns and programs that drive engagement, loyalty, and retention • Create targeted marketing campaigns based on customer segments to personalize messaging and offers that help drive increased engagement and sales. • Stimulate, nurture, and curate review activity on peer review sites and communities like G2, TrustRadius, and Gartner Peer Insights. • Manage customer review site platforms and use reporting analytics to help optimize use of new features and functionality. • Create compelling case studies, testimonials, and reference materials in collaboration with customer success and external vendors for use in sales and marketing efforts. • Help track and analyze customer data to inform marketing strategies and optimize customer engagement. • Design campaigns to increase customer participation in referral programs, user communities, peer reviews, awards, speaking opportunities, and other advocacy activities. • Collaborate with cross-functional teams, including Product Marketing, Demand Generation, Customer Success and Product Management, to support product launches and ongoing customer marketing efforts. • Work with Demand Generation to develop compelling upsell and cross-sale campaigns to current customers. • Support programming and strategy efforts at KnowBe4 customer user groups and conferences • Help identify and validate new advocacy opportunities to support and retain customers. • Assist in the content development and execution of automated customer journey campaigns. • Assist in the development of future customer advocacy and reference programs.

Requirements

• Bachelor’s degree in Marketing, Communications, or similar field, or Equivalent working experience required • At least 1 year of experience in communications, marketing, analytics, customer success or a related field • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy • Previous experience in the IT Security or SaaS technology industry a plus • Proficient in Salesforce customer database or similar customer relationship management (CRM) system • Proficient in HubSpot or similar marketing automation and smart list optimization to build and optimize the right nurturing tracks and marketing touchpoints to the customer • Past experience with social media platforms and user communities like X, LinkedIn, and Spiceworks to identify and nurture customers, and monitor conversations about the competitive landscape, a plus • Experience with Gmail and Google Docs • Experience with MS Office (Word, Excel, Powerpoint) • Prefer working in a collaborative, cross-team capacity: This role requires you to work across functions and departments • Excellent communication skills -- you will interact with customers and cross-functional teammates regularly • Excellent command of all marketing tactics, not just email • Strong writer and content creator (including product sheets, ebooks, and other customer-facing resources) • Ability to identify good product marketing • Ability to develop various educational techniques to help customers understand our products • Excellent time management and organization skills

Benefits

• Company-wide monthly bonuses • Employee referral bonuses • 401k matching (US) • Fully paid medical insurance (US) • Open/generous paid time off (length varies by country) • Parental leave (length varies by country) • Adoption assistance • Tuition reimbursement • Certification reimbursement • Certification completion bonuses • Gym benefits • Relaxed dress code