Social Media Specialist

August 15

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Description

•The social media specialist is part of the largest dedicated real estate marketing agency in the country, which supports Coldwell Banker Realty, the Coldwell Banker brand and its franchises, and special Anywhere RE marketing projects. •We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. •We are seeking talented social media specialists to support our local real estate companies across the nation. •Specific job duties include sourcing, developing, and posting targeted local office and company content. •Drive onboarding support socially including through the support of company recruiting and engagement efforts. •Facilitate agent achievement & recognition related social media engagement. •Collaborate with Field Marketing Director and local company presidents on high profile and competitive opportunities & execution that align with local company positioning and culture. •Work with senior leadership to enhance their social media presence and skillset. •Participate in engagement of local competitive and recruiting messaging and efforts. •Maintain connection with brand social media structure to insure consistency of message and branding. Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action. •Join relevant conversations on behalf of the local company, soft selling the services of Coldwell Banker and Coldwell Banker agents. •Provide monthly engagement reporting. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. •Local marketing ambassador/contact for upcoming Social Media Concierge effort.

Requirements

•2– 4 years’ experience in a social media marketing or digital media specialist position •Competency in Adobe Creative Suite, social analytics, SEO, platform management. Strong experience working in Word, Outlook, PowerPoint, Excel, Facebook, LinkedIn, Instagram and Twitter •Superior writing, proof-reading, communication, and presentation skills including solid text, video and photo editing •Past agency experience and knowledge of real estate industry a plus •Experience with training social media concepts in an online and in person environment •Four-year degree in media, marketing, communications or related field •Excels at content creation & video editing. •PLEASE LINK YOUR PORTFOLIO ON YOUR RESUME OR APPLICATION! THANK YOU!