Content Production Manager

September 6

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Kpler

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Facilitating efficient and sustainable trade.

Energy Markets • Intelligence • Transparency • SaaS • Big Data

201 - 500

Description

• Develop and implement a robust content marketing strategy that supports Kpler’s sales and growth marketing goals • Identify key content themes and topics that resonate with our target audiences. • Coordinate with subject matter experts across Kpler’s various business units, to create an effective content calendar • Ensure content aligns with the brand voice, messaging, and positioning • Lead the creation of high-quality content, including videos, webinars, podcasts, blogs, case studies, and white papers • Oversee the editorial calendar to ensure timely and consistent content delivery to promote via multi-channel campaign activity • Work with analysts, researchers, and editors to gather insights and create data-driven content • Track and analyze content performance metrics to measure the effectiveness of the content strategy • Use insights to optimize content and improve engagement and conversion rates • Continuously monitor industry trends and best practices to keep the content strategy current and effective

Requirements

• 3-5 years of proven experience in content marketing, preferably in the energy sector or B2B environment •  Video production and/or editing experience •  Strong understanding of sales and growth marketing principles •  Excellent written and verbal communication skills •  Ability to collaborate effectively with cross-functional teams •  Experience with content management systems and marketing automation tools •  Strong analytical skills and ability to interpret data to inform content strategy •  Creative thinker with a passion for storytelling and creating engaging content