Marketing Executive - Manager
November 10
Description
• The candidate needs an entrepreneurial spirit to join an early stage company in an innovative sector reporting to the CEO. • The mission will comprise a variety of responsibilities including: • Lead the planning and execution of Marketing and Advertising initiatives from start to finish, leveraging internal support and driving collaboration • Create and manage content and updates for customer touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support • Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels including LinkedIn/Twitter/FB, email, the website and printed collateral • Coordinate and be the point of contact for Marketing initiatives with third parties, event organisers and agents • Gather and analyse customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics • Participate in the product development process by providing input on customer and market trends
Requirements
• Bachelor’s degree in marketing, business, or related field from a reputable university • Excellent written and verbal communication skills • Proven experience developing marketing plans and campaigns • Strong project management and multitasking skills • Metrics-driven marketing mind with eye for creativity • Experience with marketing automation and CRM tools • Proficiency with Hubspot, Photoshop, Wordpress, MS Excel • French or other languages • B2B lead generation experience
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