Demand Generation Manager

September 19

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Professional Services Automation • Project Management • Resource Planning • Time & Expense Management • Billing and Invoicing

11 - 50

Description

• Build a multi-channel campaign strategy to drive new prospect and expansion opportunity • Own webinar program development and execution for various industries, use-cases, and awareness stages • Working with the marketing, sales, partner, and product teams to ensure a system of continuous feedback and improvement • Test and optimize new programs and channels. • Continuously measure ROI and scale our efforts to drive new business • Think outside the box and build creative customer acquisition and nurture programs that are sustainable and useful for prospects & existing customers • Collaborate with sales teams and leaders on campaign implementation and follow up • Actively monitor all campaign analytics, partner with our operations team to create appropriate reporting on campaign performance and communicate results effectively to the team with recommended actions for optimization • Monitor, assess and report on integrated marketing campaigns performance and provide strategic direction and guidance based on analysis of results

Requirements

• 3+ years marketing experience, with a focus on SMB marketing • An understanding of how to marry data insights with content and creative to create memorable, consumer-grade campaigns • Past experience in driving acquisition, expansion, and demand for self-serve trial-based platforms is a huge plus • Comfortable using Hubspot and Salesforce • Ability to build marketing campaigns that serve SMB needs by driving prospects to trial and eventually conversion and expansion. • Experience owning end-to-end execution of demand generation campaigns • A strong creative mind with the ability to ideate new campaign creatives and collaborate closely • Get-it-done attitude with excellent project management skills for complex, cross-functional campaigns.

Benefits

• Work 100% Remote. • Significant Growth Opportunity