Applied Behavior Analysis • Autism Spectrum Disorder • Behavior Assessments • Developmental Assessments • Parent Training
3 days ago
🇺🇸 United States – Remote
🌵 Arizona – Remote
🏄 California – Remote
+8 more states
💵 $120k - $135k / year
⏰ Full Time
🔴 Lead
🎯 Chief Marketing Officer
Applied Behavior Analysis • Autism Spectrum Disorder • Behavior Assessments • Developmental Assessments • Parent Training
• Develop and implement a cohesive, integrated, and strategic marketing plan designed to achieve Kyo’s corporate goals; Present marketing management and performance to senior leadership and Board of Directors • Set measurable objectives and key performance indicators (KPIs) to track marketing effectiveness • Lead digital marketing initiatives, including SEO, content marketing, email marketing, social media, and PPC campaigns • Manage, mentor, and motivate the marketing team and cross-functional collaborators • Conduct market research and competitive analysis to identify trends, customer preferences, and areas for improvement • Utilize data to inform marketing decisions, campaigns, and strategies • Plan and oversee the execution of marketing campaigns, including recruiting, referral partner, and digital campaigns • Collaborate with the sales and client services team to ensure marketing efforts are driving lead generation and customer conversion • Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals • Evaluate ROI on marketing investments and adjust strategies as needed • Work closely with other departments and act as a liaison between the marketing department and other company leaders • Manage an ecosystem of vendors/contractors, including those focused on design, copywriting and PR • Other responsibilities and projects as assigned by the Chief Growth Officer
• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master's degree preferred) • 4+ years of experience in marketing, with at least 2 years in a leadership role • Strong understanding of marketing strategies across channels including digital and field marketing in collaboration with Sales; Strong interest in healthcare services (some experience in healthcare preferred) • Proven track record in developing and executing successful marketing campaigns • Proficiency with marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce) • Ability to independently analyze the business, develop plans and projects, and drive projects independently • Strong organization and verbal communication skills with attention to detail • Ability to collaborate effectively across different levels of the organization • Ability to work in a rapid-paced startup environment, remaining focused and composed in stressful situations • Eligible to work in the US
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